|Gut check: Deep down, how did you feel the last time someone disagreed with you … or pointed out you’d been dead wrong about something?
Next question: How did you react next?
• Did you strive to make them see your point of view?
• Did you feel the need to rationalize how you came to that conclusion?
• Did you perhaps tell yourself that next time you wouldn’t be so forthcoming with your thoughts & opinions … so as not to set yourself up for such backlash & scrutiny?
Feels pretty lousy, doesn’t it.
But why? Why does being wrong feel so bad?
My belief: At some point in your childhood, making a mistake was so traumatic that you made the agreement with yourself that you’d never be wrong again. You’d only ever be right.
As a business owner, you’re going to have a really difficult time building BIG business & “Mastering the Massive Cash Injection” (as per my article below) if you always have to be right. And the main reason is this: People who have opposing views to yours can be some of your most valuable resources. When you’ve tried everything you can think of (or made a wrong turn, as all successfully entrepreneurs inevitably do), sometimes it’s the complete opposing viewpoint that can lift you up and move you forward.
On December 21st, I’m teaching my clients & students how to: Break Free of Their Need to Be Right.
I invite you to join me for the individual lesson, or for the entire series.
It’s time to heal this … to change, adapt & grow … to Master Yourself so you can Master your Life & Master your Business!
P.S. We’re on to Step 2 in my “Mastering the Massive Cash Injection” formula below. Enjoy, implement, and let me know how you’re doing!!
Mastering the Cash Injection: Step 2
I know that some of you are already starting to see results from my formula for Mastering the Cash Injection and are excited to move on to Step 2.
Let me warn you, Step 2 may start to challenge you. You may resist or consider skipping this step or rewriting it. Don’t. As I said before, it’s vital that you follow the formula exactly as I lay it out or it won’t work.
Step 2: Identify Resources
In Step 1, I told you to choose an amount of money that would make a significant difference in your life and that you believe is possible to receive. [For more on Step 1, see the older entries on my blog.]
Once you decide on your figure, you have to identify your resources ~ the means through which you will bring in the cash. Remember, the money is not going to fall out of the sky. You have to take action to get it.
There are three main resources: people, ideas, and your product or service. Today I’m talking about people: who can you sell to? If you don’t have a business yet, people are still a resource. For instance, you might want someone to give you a loan.
If you do have a business, let me give you a shortcut: focus on the people who have the means to afford what you’re selling. There are 6 billion people on the planet, 366 million people in North America alone. There is no shortage of people who can pay for what you’re selling.
If you have a shortage of individuals, you don’t have a shortage problem. You have a willingness problem.
In other words, what are you willing to do to get in front of those individuals who have the ability to buy from you?
My Case Study
Here’s what I did. When I first started my business, I asked, Who are my resources? I had personal contacts that I had accumulated over time, and I started selling seminars to those people.
Eventually, I ran out of people.
At the time, I didn’t know how to get referrals and I wasn’t very good at networking. I had no money to travel or go to speaking engagements. I had no money to market. I could barely use a computer. I can write copy, but I’m not very good at it.
For a while I felt stuck. My perception was being controlled by the fact that I had no money.
Eventually, my ex-wife handed me a network marketing magazine, which listed the names of people around the country who had just advanced in rank. It didn’t list their phone number or address, only the state in which they lived.
I realized that while I had no money to market, I did know how to sell.
I got on the phone, dialed information in all of those states, and found the phone numbers for a quarter of the people on the list.
Then, I cold-called those individuals, which led to 25 sales, and that would have been enough for me to run my business for another month…but only a month.
I needed more people, so I didn’t stop at just the one sale. Since those individuals had been featured in a networking magazine, I knew they knew people. I asked each one, “Who do you know? Let’s get everybody you know into this seminar. Get me on the phone with them.”
From just those 25 people, I put 300 people into an event ~ all because I was willing to stretch and grow.
Who Are Your Resources?
There’s no reason that you can’t do something similar.
Sit down and list the people or groups or types of individuals who might be a resource for the money you want to bring in. Who can you tap that you never thought of before? (Save your list ~ we’ll return to it later.)
Bringing in the cash doesn’t have to be difficult.
Join me next time as I share more about Step 2.
© Copyright 2010 – David Neagle’s Life Is Now Inc., All Rights Reserved Worldwide.
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