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Why I don’t talk about branding…

Post 96 of 262

This week’s question from my portal “The Neagle Code: Directions
for Life”
comes from Madeline T.

Neagle                 Code Question


Hi David.

I notice you don’t spend a lot of time talking about the importance of branding. Yet, when I go to events, there’s always someone telling me that branding is REALLY important. I’m currently in the beginning stages of my own business, and haven’t yet made money. Should branding be something I invest in prior to really making money?

Neagle                                               Code Answer


Good question!

The most important thing you need to know, especially at the beginning stages of a new business startup, is that the only thing that REALLY moves money is sales.

The best marketing strategy for any business startup is identifying your target market, finding opportunities to get in front of them and having sales conversations that identify you as the expert and someone who can help solve a specific problem.

Many businesses make the mistake of investing in branding upfront without any clear idea or direction of their market because they haven’t sold to anyone yet. They think this is the driving force behind making sales.

Initially you are the best marketing tool for your business. By unearthing who wants to buy and by you engaging in sales conversations, you will activate buyers.

After you have gained some successful momentum in sales, you will get clear about, “This is what I am. This is why I exist. If you like me, you can buy me, support me, and recommend me to your friends.” That is the time to start thinking and investing in branding.

A good marketing campaign can push out your message, and a good brand identity can pull them in, but the bottom line is:

Sales is the most important activity behind any successful business, and it is often the most overlooked.

Just Believe,®
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2 comments:

melissa waldronAugust 17, 2013 at 1:04 pmReply

Exactly. I am SO glad you are saying this David, I tell all my clients to think in terms of sales first, branding later when the cash is coming in. I have seen too many folks waste good money on their website, graphics, etc before they have the cash to keep afloat. Great advice.

David NeagleSeptember 11, 2013 at 2:51 pmReply

Thanks for the comment Melissa. Like I said, you are the best marketing tool for your business. Get out there and make it happen. As you grow and expand, you can hire a marketing team to get your message out via website, social media, etc. It’s vital to a business, just not when you are having a hard time making rent.

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