Should I Hire This Person Even While I Have Cash Flow Problems

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Over the past two years, I’ve been having cash flow challenges. We’ve been generating income, but we’ve still had very high expenses. We’ve also had challenges in retaining some of our staff. We’ve found a great hire now, but she’s $1,200 more expensive than anyone I would’ve hired in that position before. She’s leaving the top firm in my country to come to us.

In the back of my mind, with all of our cash flow challenges and debts, I’m feeling overwhelmed and a little guilty. I fear that if she comes on board…what if I can’t afford to pay her? How can I set my mind right about this situation?

Neagle Code Answer

I would look at two things:

  1. Will she bring in new business?
  2. Will she free up your time (or whoever else’s time needs to be freed up) to bring in new business?

If the answer is yes to either of these questions, then this person will be worth the cost of hiring her.

If she’s not going to bring in new business… then consider whether she can free up YOUR time, so that you can bring in new business.

How much work will this person take off your plate? Is that enough time for you to go out and create enough business in order to make it a smart hire? If so, then that’s the decision to make.

People need to realize that if you want good help right now, the help is out there.

There’s a ton of help out there. But you’re going to pay a premium for it.

The only thing you have to make sure is that it makes sense to the bottom line.

Is it going to solve your problem? Is this person as good as they project themselves to be?

I would have no problem making a decision like that, and then making sure I brought in enough business for them to take care of.

The worst-case scenario is… you’d have to let them go because you can’t pay them. And then you’d have to make the money to pay them for whatever work they DID do. But that’s not a bad consequence.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! This October, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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How Do I Scale if I’m Selling ME?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I have a copywriting business and a small team of writers who work under me. I write, but I also edit everything my team writes before it gets sent off to the client. It’s my name on the end, so I want to make sure I agree with what they write and that it’s on brand.

I want to scale my business, so I can make more money. But working with more writers takes a LOT of my time, editing. My dilemma is… do I hire an editor who edits like me? Do I hire better writers, so there’s less editing needed? I’m reluctant to hire more writers, because my clients are buying ME and MY writing.

Also, I see other people creating revenue streams like coaching or creating a course. Should I do that instead?

Neagle Code Answer

First of all, people are adding those revenue streams, because they think it’s easier… which is ridiculous. Most of them don’t know what the hell they’re doing.

I think you have to look at it from a few perspectives:

  1. What is your long-term goal? What’s your vision? What do you want to create, business wise?
  2. If you start bringing on another source of revenue, you have to consider the amount of time and attention required to build up that other source.

That’s always a great thing if you’re really solid in your primary business—where you can step away a bit to focus on something else. But you’re not in that place yet. So that concerns me.

I would look at finding an editor. Editing is a huge job, and it’s necessary. They don’t necessarily have to edit the way you do. Don’t get hung up on that. They just need to be a good editor.

The idea is… are you putting out the work that you say you’re going to put out?

If you want to create another source of income, then I’d get yourself to a place where you have the time, energy, and bandwidth to be able to do it. In that case, I’d look at hiring an editor and quality writers.

As far as clients buying you and your writing… I think you need to stop selling you and your team altogether.

Instead, focus on selling the outcome people are looking for. How you get them there, shouldn’t even be their concern.

If you fall into the trap of branding yourself consciously or unconsciously, then it’s a bear to get away from that… because nobody will want to work with anybody else but you.

I’ve seen people do this their whole careers. Even Tony Robbins can’t get out of it, because he branded himself way too much. My mentor, Bob Proctor, who just passed away, did the same thing. He could never get out of it completely, because it was always him. He was the brand.

Don’t sell you as the brand. Sell the outcome.

You can be the face of the company. But psychologically, what people are buying is the outcome, not the person.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! This October, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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How Do I Deal with Highs and Lows Around My Cash Flow?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I’ve been going through a cycle of ups and downs in my cash flow. One minute my cash flow is high… the next, it’s low again.

I see so many great opportunities around me, and I’m cultivating relationships. But my income keeps fluctuating. How do I deal with this constant up-and-down pattern?

Neagle Code Answer

Since you’re a parent, let me ask you a question. If every day you had this experience with your child—one day you were able to feed your child, but the next day you weren’t—what would you change?

If you weren’t able to provide food for your child one day, what would have to change?

Obviously, you’d have to find a way to feed him every single day. That would become your priority.

That’s what you have to do with your sales and your business—

You have to make it a priority.

The only reason it’s up and down is because either you, or somebody else in your business, is not making sales a priority every day.

You must make sales a priority every single day. Once that happens, the flow of income will become more regular and consistent.

Focus on the fact that you’re building your knowledge with sales every single day. And by doing so, you’ll improve your income.

It’s so important. The way I think about it is… I want to be making sales even when I’m asleep.

That means I have to set up the systems within the business to make sure that’s happening.

If sales aren’t happening consistently, then something’s wrong.

Years ago, Dan Kennedy said, “You have to have the attitude of making a sale every day, depending on what you do. Maybe you have to make a lot more than one a day.”

But in order to make a sale every day, you have to put something out every day at the head of your funnel, to generate that sale. Whether that’s advertising, marketing, reaching out, or asking for referrals—you have to take an action every day, based on cause and effect, to bring that sale in over whatever your sales cycle period is.

That should be your attitude in business. It makes so much sense, but for some reason, many people don’t think this way.

Focus on making sales. Ask yourself: “What can I do today? What can I do tomorrow? Or the next day? Every single day, what can generate a sale for me?”

That’s how you make it a priority.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! This October, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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The Confidence to Charge More

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

To reach my income goal, I need to create a higher ticket offer. But I don’t have the confidence to charge what I want to charge. If I were to try selling at a higher price, I feel like I wouldn’t do a good job of selling it, because the confidence isn’t there.

How do I build or increase my confidence?

Neagle Code Answer

You’re using the wrong emotional tool to think about this. You don’t just “build” the confidence.

Confidence comes as you continue to do something, and you get a result. It comes from practicing and getting better at something.

Meanwhile, you're building the knowledge and awareness of how to do that particular thing. That’s where confidence comes from.

What you need to work on is your courage to charge more.

Many of my clients want to present a higher ticket offer to their audience, but they’re not able to get themselves to ask for the higher rate. They don’t feel confident, and this comes through during the sales call. So, they don’t make the sale.

You can change this by doing a simple exercise in the mirror.

I would take the amount you want to charge and do a presentation in the mirror, looking back at yourself, 500 times, while saying that number.

Let’s say you want to charge $20,000 for something. In the mirror, practice asking an imaginary client for $100,000. Do this over and over again.

What happens is… when you do this 500 times—and then you actually ask someone for $20,000—it’ll seem like nothing.

You could do that in a couple of days.

It works beautifully.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! This October, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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Managing Activities Versus Managing Time

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

Can you expand a bit on what you teach about managing activities versus managing time? I sort of get it, but was hoping you could say more about that.

Neagle Code Answer

Great question!

The idea is that we cannot manage time. Nobody can manage it. In order to be able to manage time, you would have to be able to stop it, start it or slow it down.

You can’t do anything with time except be in it.

So, what you manage is your activities. That includes all the things that need to be done within a specific period of time. You determine that by reverse-engineering what the outcome is.

Decide what your outcome will be for a goal, task, project, or whatever it is.

How much time do you need to devote to that, based on when you want to reach the outcome?

Let’s say you want to accomplish something in 90 days. How much time each day, or every other day, or every week, do you need to put into your project to reach the goal in 90 days?

Now, here’s the thing. This is not your only activity. You have many other activities in your life.

You have your family. You have personal care. Maybe you have children and many other things to care of. With all of that, you get to determine how much time you spend doing what it takes to meet your 90-day goal.

I got off a call with a private client who’s having an issue with this. They’re butting up against how much work they have to do in their business, versus how much time they can spend with their family. They’re struggling with that.

I told them:

“There’s no reason to struggle. Nobody is telling you how much time you have to spend with your family. Nobody’s telling you how much time you have to work. That calendar is your life. You get to set it up any way that you want.”

Most people just don’t think this way. They think, “Oh, I have to do this, or I have to do that.”

You don’t have to do anything.

You create your life the way you want to create it.

And the only way to do that is to manage activities, based on the lifestyle you want to live. That’s it.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! This October, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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I Need Help, Hiring Help

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I need to hire a team for my business and get more support. At the same time, I keep hesitating.

I feel stuck. I don’t feel confident in the decision I need to make of what support I need for my business. I’m afraid to make the wrong decision. What’s going on here? Why am I not pulling the trigger when it comes to hiring more support?

Neagle Code Answer

When someone refuses to hire help, they will eventually slip into resentment.

The last thing you want to do is to go into resenting your clients and your business because you are under supported.

If something happens in your life, and it starts to become a huge problem in your business, it should be a wake-up call that “I’m not building the business as I should.

A business owner should be able to walk away for a period of time without worrying what’s going to happen to the business.

Get your emotions out of it.

Look at it as a business decision.

Yes, you have to learn to manage people. Yes, you need to create more systems. Yes, you need to learn how to hold people accountable. These are skills to learn.

You just have to step into them and learn them as you go.

You need to learn to start welcoming making the wrong decision, or you’ll be paralyzed forever.

There’s nothing wrong with making a wrong decision. It’s not a reflection on you as a person.

We’re all ignorant about everything we’re doing to move forward because we’re doing something for the first time and stepping into the unknown.

I have no idea what new decisions I’ll have to make tomorrow, and I can’t be certain what the outcomes will be.

I have no idea.

It’s okay to make a mistake, because then you know what to change.

Make a decision.

Decide by when you’ll make it.

Then hold yourself accountable to following through on it.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! In April 2022, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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Why Working Through Your Bad Feelings is a Trap

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

You were talking about how to change your mental state when you’re in a negative emotion. You mentioned that whenever you got into a state of mind you didn’t like, you’d stand up and scream. You’d shout exactly what you wanted to experience instead, and you’d get emotionally involved in it.

My question is, did you allow yourself to feel the bad feeling first, so that you could work through it?

Neagle Code Answer

No. You don’t need to work through the bad feeling more than once. After that, it’s just habitual.

There’s nothing to work through. It’s all about changing it.

You see, “working through something” is one of the biggest cons people play on themselves. That’s your subconscious mind figuring out a way to get you to agree with the problem, and to keep paying attention to the bad feeling.

Once you understand why you’re doing it, you don’t need to know anymore.

Now it’s time to change it.

This is how tricky the subconscious mind is. Some people will get triggered by something, and re-triggered again later. Next thing they know, they’re asking, “How did I get re-triggered? Where did I go back into the story?”

But that’s just giving more energy to the bad feeling.

You need to drop that—and go right back to focusing on what you want instead.

Some coaches say you have to work through the emotions that you’re feeling. But you really don’t. That’s a lie from the pit of hell. All it does is reinforce the negative emotion.

Once you know where it’s coming from, you don’t need to know anymore.

The whole idea of “working through it” comes from broken people—broken coaches, broken therapists. They tell other broken people to do that all the time, because they do it themselves.

They don’t want to leave the emotion. So they’re like, “Feel it. Go deeper.”

No, that’s complete BS. It’s just an internal reaction at that point.

The idea is to change it immediately.

The moment you notice it, jump up and change it.

Even if you have multiple things triggering you, say to yourself, “Nope, I’m not entertaining that. I’m moving on. I’m going to the next step.”

That’s what we call “constant space repetition.” You’re constantly reminding yourself to go back to the new thought. Then eventually it becomes habitual. At a certain point, you’ll no longer have to say the same thing over and over again. It will become your new default pattern.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! In April 2022, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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I’ve Just Realized I’m a Toxic Parent

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I’ve realized I’m a toxic person. I carry a lot of my mother’s traits. In the past, I’ve yelled at my kids and made them feel like crap.

Now that I’m more aware, I’m consciously trying to change how I act and speak to people. However, now I’m feeling some guilt and shame about it. I’ve told my kids I’m sorry and that I would change. But sometimes I fall back into it. How do I deal with that?

Neagle Code Answer

The way to deal with guilt and shame is to apologize. Tell them you’re sorry (which you said you’ve already done).

However, the issue of correcting your behavior is something entirely different.

You have to set new standards for yourself
to correct your behavior.

For many people, when they try to change a behavior, they get exhausted. They’ll think about doing the new behavior for a while—and maybe they’ll even see some progress. Maybe the people in their life will start seeing the change too.

That’s all good. But you need to make sure you continue to work on changing those things. You have to be really careful and stay aware of your behavior.

You’re breaking a pattern that’s been there for a long time.

Let your family know that you won’t be perfect at it, but you’ll do your very best.  Because if you go back on your word to them, they won’t trust you when you say you’re sorry.

You can tell them, “Hey, I came to this realization. I know this is who I was in the past—but this is who I want to become now.” Then build up the trust in the relationship with them over time.

Whatever areas you’re going to work on—stick to those. Keep working on them. Hold firm to the new standards you’ve set for yourself.

Then if you need support, find somebody to support you.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Summit! In April 2022, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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Why Do I Choke When It’s Crunch-Time?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I seem to be programmed with a lot of negative faith. Many times in my life, when I was very qualified to do something and people were rooting for me, I’d choke at the last minute. It didn’t matter if it was scoring a goal or auditioning. I’d rehearse and really know all my lines or be good at the sport I was playing. Yet when it came to crunch time, I would totally choke over and over again.

It made me feel so destroyed and broken down—because I knew what I was doing, yet I would totally cave emotionally. How do I develop a more positive faith?

Neagle Code Answer

I don’t know that it’s an issue of having a negative faith. Usually, when we talk about negative faith, we’re thinking about fear or an expectation of something consistently going wrong.

When you’re giving too much energy to the outcome of something, that’s called hyper attention. You’re too attached to that outcome from the negative perspective of not wanting it to go wrong. Most people actually have an issue with that.

This is where the idea of “Let go and let God” comes in. You prepare, you do your best—then you let it go and just step into letting it happen.

It’s not about controlling every aspect of what happens. You have to turn it over to your higher consciousness and allow it to operate in that situation. That’s all you have to do.

You can tell yourself, “I’ve prepared as best as I can. I truly did my best in preparing or practicing. And now I’m turning it over to God or the universe.”

When you’re scared to death that you’re not going to get the outcome you’re looking for, you over-prepare or hyper prepare. That causes fear, doubt, and anxiety to invade your mind, which has a negative effect on your ability to perform.

Although it looks positive, it’s actually coming from fear. It’s coming from insecurity. You end up getting the thing you’re attached to the most, which is the insecurity.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Virtual Summit! In April 2022, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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How to Get Out of “Feast or Famine”

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I definitely have a “need line” in my finances. I flutter in and out of what I’m supposed to be doing, and the consistency isn’t there. I’m good at creating “feast or famine” with my money. I’ll have a really great month, then self-sabotage and have to put something on a credit card. It’s a pattern, and I’m tired of it.

Even though I’m doing all the work—studying, reading books, doing hypnosis and NLP—I’m still creating feast or famine. What do I need to focus on to make it stop? Should I ignore the money and focus on helping people?

Neagle Code Answer

You need to focus on the cause of what you want to create—and that’s not study.

Studying is easier than making another sales call. The consistency of what you’re doing needs to be in your outbound sales or marketing, so that it’s consistent with the result you desire.

If you want $20,000 a month, you have to make sure you’re doing the activities that create a $20,000 month every single day.

Is that marketing? Is it sales? Is it advertising? Networking? What activity has to be done in your business every day to create or generate that income?

Get crystal clear on your money-making activities. Commit to them 100% and make them non-negotiable. This has to be an absolute for you—otherwise, you’ll never break through financially.

Focus on money—not from a place of lack, but from a place of strategy. Your math has to work, or you won’t hit your numbers. This means you have to be charging the right amount.

You have to know exactly:

  • How many people you need to talk to
  • How many people you need to sell
  • How much money you need to hit your goals
  • What the money is for
  • What disciplines you need to create in yourself to be able to make that money

Know which activity you’re doing—are you writing copy? Are you making a sales call?

Make sure it’s all calendared. It has to be a very strict behavior if you’re going to break through this.

You can do it. Don’t make it more complicated than it needs to be. Sales is not difficult. It’s so easy. Money is very emotional for most people. If you want to break through, you need to be consistent in doing money-generating activities every day.

When you break through the emotional stuff around it—fear of rejection, fear of being wealthy, the need for security—when you get past all that and really own it, it becomes one of the easiest things you’ve ever done.

You’re helping people. People want to buy from you, and you get to make a lot of money.

We all brush our teeth, eat, and shower every day. Why do we do these necessary things? Because we don’t want to experience what happens if we don’t do them.

Once you break through it and it’s a discipline, it becomes easy. It becomes a way of living. You don’t even have to think about it. You’ll manifest it every single day.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Virtual Summit! This October 2021, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.

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