How Far Should I Go When Investing in My Business?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

My question is, how far do you invest in your business before you’re getting the return?—whether it’s doing a coaching program like yours, or even with the people that you hire?

Neagle Code Answer

All the way.

Invest all the way, with everything. Because if you do it half-assed, you won’t get there.

Let me just be a hundred percent transparent. When first I started down the road of working with my mentor, it was a multi six-figure investment. I was working at a job. I did not have my own business. I had to take out another mortgage on my house to pay for it. I maxed out all my credit cards.

The deal I made with my mentor was…I had to go to every event he taught. I had to pay my own way. Back then, that meant riding in the back of the car (hiring a limo driver) or riding in the front of the plane (flying first class).

I had to pay my own way for everything. I wasn’t making any more money at the time. All I was doing was learning. It was an investment in my own education.

When I started my business, it was “everything in at once.” It didn’t matter what I was doing. If I had to hire somebody, or pay for something for myself—every resource went into making this thing work.

Let me say this again: If you do it half-assed, you won’t get there.

Now, I need everybody to understand this. And I say this with total respect. You can only play this way if you’re willing to step up and earn the money. If you’re not willing to make the sales, if you’re not willing to be responsible to earn the money, then don’t do it. Because you’ll get yourself into a world of trouble.

I’m always willing to earn the money that I spend. As a matter of fact, I love to earn money. I love to sell. It’s in our core essence of who we are. It’s part of how we help people. And it’s exciting. It’s a tremendous amount of fun.

Part of this is about knowing who you are, and making a decision that this is the change you’re going to make for your life. It’s one of the greatest changes you can make, because once you break through it, you’ll never run around saying, “Oh, my God, I don’t have any money.” Or, “How am I going to hire somebody?”

Just do it, figure it out, and make it happen.

Invest in your business all the way as long as you’re willing to earn the money you need!.

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
  • Join me at The Art of Success Virtual Summit! In April 2022, I'm getting a group of amazing business owners together for 3 days to work on exponentially growing their business.