This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.
I’ve been in the coaching industry for about 5 years now, and I’m ready (and willing) to finally up-level both my ideal client and my price points. I feel I’m ready to work with a much more advanced business owner as I myself have become incredibly advanced.
Here’s my problem. I have a list full of beginners. How do I start to build a new list of my up-leveled client? Any down and dirty suggestions?
Hi and thanks for your question!
First of all, congratulations on up-leveling your clientele and your prices!
My first suggestion to you would be to create a new avatar.
Don’t get me wrong; you can still market your new programs to your list. There’s actually a very good chance that there are some ideal clients hiding in there just waiting for you to start speaking directly to them.
However, in order for you to identify new opportunities to get in front of this new audience (outside of your list), you must first get very clear in regards to what this new client wants, what they are struggling with, and how they think.
The fastest way to build a new client list is to physically speak in front of them. This means you must know what their priorities are and then locate where large groups of your new avatar gather.
For example, if your new client is a 6-figure business owner who really wants to build their business on-line, you’d be smart to look at upcoming conferences and seminars teaching that topic, and see if you can get a speaking spot.
This positions you very well and allows you to speak directly to your new market.
PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.