What do I charge my very first client?
This week's question from my portal “The Neagle Code: Directions for Life” comes from an individual who wishes to remain anonymous.
After attending your event, I've changed drastically, both personally and in my motivation to change the world. I have an opportunity to start working with a client, but this will be the first time I've worked in this capacity as my own employer (aka setting my own fees). Is it out of integrity to charge this person, given that I've never created my own exclusive program before, or is it coming from lack NOT to charge this person for my services? Thank you so much!
Hi and thanks for your question!
If you made the decision not to charge for your services, I don't necessarily believe that the decision would be coming from a place of lack; however, I think it would be coming from a place of fear.
Do you have a fear that this first client will think you're too expensive if you charge?
Are you worried that you're not “good enough” to charge?
Are you afraid of the sales conversation?
Are you concerned that your first prospect will think you're “salesy” if you collect money for your services?
I teach all my coaching students that pricing should not be based on logistics; it should be based on the value of the outcome your client is to receive.
So ask yourself, how will my prospects life be changed after working with me? What is the value of that?
I see many people just entering the industry giving their services away for free only because of some inner fear.
There are several problems with this.
1) People value things they have to invest in and are more motivated and willing to do what needs to be done to experience change. If they haven't paid for your services there is a high possibility this person will quit, not get their results, and then blame you.
2) When a client doesn't pay for your services, there is not an equal exchange of energy, therefore, what tends to happen is you will spend a lot of time with this client and then end up resenting them because you are not being paid even though you did not ask to be paid.
3) You're looking to find validation and appreciation instead of to provide a service. This is a dangerous pattern, and it makes it very difficult to begin charging.
My recommendation would be for you to determine the value of your service (based on the outcome your client will receive), price it as such, and be confident in your sales conversation. (My CompassionateConversion.com home study is a great tool to help you do so.)
Always remember: Transformation begins with the commitment, and people commit financially.
PS: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.
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