Here is this week's question from my portal “The Neagle Code: Directions for Life“. The individual who sent in this question wished to remain anonymous.
QUESTION:
I have niched into a specific business market for my coaching services and now write weekly blog posts on my site. I am submitting articles, blogging, social media (3), and have joined one of their organizations. And it is just HARD after 5 months….Why is it so hard to get coaching clients? My difficulties seem to be with likability within my target. Maybe I just have not found enough of them. Not sure.
ANSWER:
Here is a perfect example of how the combination of mindset and marketing are crucial for your business.
First, I want you to stop saying that itโs too hard to get clients. Itโs not the truth. Itโs as easy as having a conversation with someone in line at the grocery store.
Remember, you canโt have a desire without the means to fulfill that desire already present.
How many real conversations are you having with people every day about what you do?
How comfortable are you selling your coaching?
Are you hiding behind your computer?
Second, I want you to take a really good look at your target market and answer the following questionsโฆ (Hint: This is helpful for EVERYONE in business)
Form a picture of your ideal client in your mind. What is his or her name? (Donโt say it doesnโt matter, because it does.)
Part 1: How old is this person? What type of business are they in? Are they married? Do they have any children? What are their hobbies?
Know your ideal client right down to the color of their underwear.
Part 2: What are their โsymptomsโ? Why are they seeking your help? How are they feeling? What do they want?
Part 3: How can you help them? What will have been โfixedโ by working with you?
Upon completion of this exercise, youโll be able to very clearly see who you really want to work with, which will send a very clear message to the Universe. A large problem that I see with entrepreneurs is that they donโt want to exclude anyone in their marketing. This results in sending a fuzzy message to the Universe.
I get the distinct impression from your question that your perception has been that youโll open your doors for business, use the on-line marketing strategies that everyone is teaching, and my ideal clients will rush in. You bought in to other peopleโs marketing message that building your business can be solely achieved from behind your computer.
If you take nothing else from this answer, remember this:
The key to success is personal contact especially in the early stages of the coaching business.
Attending entrepreneurial seminars, workshops and masterminds is crucial for you to meet other entrepreneurs, to learn about the success stories of others, and to foster possible joint venture relationships.
โJust Believeโ,

P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, Iโll select and personally respond to one question received via the “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.
P.P.S.: May I ask you to help me spread the word about this program? Is there someone you care for who is stuck, or struggling, or lost, or unhappy? Because if so, I would very much like to help. No matter their question, no matter their predicament, no matter if they've never heard of me before … if they would like to ask for help via www.TheNeagleCode.com, my Team and I will do our very best to provide that help.