How do I explain coaching to potential clients?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Dear David,

How can I explain what coaching is to potential clients?

Neagle Code Answer


Great question! The simple answer is: DON’T.

Let me explain.

When speaking to a potential client, it’s always important to enter the conversation they are already having in their head. Your greatest asset in this situation is the question.

Questions have the ability to give you insight as to what your prospect is thinking. They also help you determine if you want to work with them.

When someone asks you what you do, use a question to take control of the conversation and to make the conversation about them and NOT you.

Let me give you an example:

Prospect: Hi _________, what is it that you do?

You: Well, let me ask you something. Have you ever felt like you’re playing too small and that there’s something bigger out there for you?

Prospect: Yes, I have.

You: This is what I help people overcome/discover.

Prospect: How does that work?

You: Let’s set up a time to talk so I can learn a little more about you and how I may be able to help!

Using questions allows you to have a meaningful conversation without the need to “explain” coaching.



PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: to participate.