[5 Pillars of Influence Article Series] Article #9 ~ Why You May Not Be Finding Your Ideal Client
Mastering the art of influence can enable you to close sales at a ratio of 80-100% in 15 minutes ~ provided you are talking to your ideal client.
Remember, your ideal client is not just a personification of your target market. These are people who already want or need your product or service, and they’re demonstrating an urgency to change by actively seeking a solution.
So the key to attracting your ideal client, as I said last time, is to determine exactly where they are demonstrating the need for what you do, both on- and offline.
It actually is. And if you did the exercise in the last article, you should have a long list.
Ignorance or Fear
If you don’t have a long list and you’re not finding your ideal clients, there are really only two reasons. The first is ignorance: you don’t know how to find them. We solved that problem in the last article.
The other reason is fear, which can mask as ignorance. So, if you’re not finding your ideal clients, you have to ask yourself if you’re afraid to do so.
Listen, if that’s true for you, I get it. I’ve been there, and everybody I’ve worked with has been there as well.
All you have to do is make a little shift in your mind, and my job is to help you do that. If you want help with this, just schedule an appointment with my team.
Easy to Find
Because the truth is, your ideal clients are easy to find ~ especially in the Internet age.
When I first started, all I had was a magazine with a list of 100 top sellers. That’s it. A list of names and the states they lived in. I didn’t even know what cities they were in.
But I had the urgency to push past my own fear, so I called information for all the phone numbers that went with those names. And then I called everyone in that state with that name until I found the right person.
You can imagine, for a common name like Smith or Jones, that could take 50 phone calls. I would literally ask, “Are you the John Smith that was just listed in such and such magazine?” If they said no, I kept going until I found the right person.
When I finally reached that person, you know what I said? “I just called 50 John Smiths to find you. That’s how important this call is.”
With just that one list, I filled an entire seminar.
If I can do that, you can find your ideal clients and fill your workshops and classes or work with them one on one.
So what are you waiting for?
If you haven’t already done so, brainstorm about where your ideal clients are meeting on- and offline, and come up with your list. And then meet me back here for Pillar 4.