How Long Should I Stick With A Strategy?
This week's question from my portal “The Neagle Code: Directions for Life” comes fromย someone who wishes to remain anonymous.ย
How long would you recommend sticking with a certain strategy for growing my business โ before I decide itโs not getting a good enough response and I should try something else?
โฆVersus am I giving up too soon?
I think the hard part is that you donโt want to throw the baby out with the bath water.
A lot of people will try a strategy, and if they donโt get the results they want, theyโll just throw the entire strategy out.
What weโre seeing now with marketing is that if you tweak things, youโll get a different result.
The idea is that you start with something. Then make small tweaks to individual things within that strategy โ until youโve gone through all of those little things and determined, โYes, this is working,โ or โNo, this is not working.โ
There are so many little things that will have an impact on whether a marketing strategy is effective or not.
The biggest mistake I see is that people try something that looks like a good idea โ and then it doesnโt work. So, they throw the whole thing out and start from scratch. Thatโs the worst thing you can do.
You want to take it piece by piece:
โOkay, that didnโt work. So, whatโs one thing in here we can tweak? We can tweak the copy, or the picture, or change it from a picture to a video. Or change from a video to a picture. Letโs see what the results tell usโฆโ
Keep doing this until you narrow it down, and youโve got a great strategy that works.
Or if it doesnโt work, youโve got a lot of data to take into the next strategyโฆrather than just starting from scratch each time.
In most cases, youโll never hit points A through Z 100%. That hardly ever happens. Youโve got to test and refine as you go.
Thatโs what weโre doing with our social media (for example). Weโre watching what kind of engagement we get on certain types of content.
We have โcontent bucketsโ of things like Q&A, funny memes, and playing around with the timing of each post, and which days weโre putting stuff out.
If we want to post a meme and get engagement on it, weโre not putting it out on a Sunday. Weโll put it out on a weekday.
But we wouldnโt know that unless we first put it out on a Sunday.
If we just said, โOh, well, that didnโt workโฆโ then we never would have learned that memes donโt get much response on Sundays.
So, take into consideration and pay attention to when youโre putting content out. And do these little tweaks I mentioned earlier (picture, image, video, etc).
Just start with small changes, and see what they tell you.
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