Compared and Confused

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous. 

Neagle Code Question

I’m an attorney. I’ve been comparing myself a lot with other attorneys out there who focus in my area.

I feel like I’m getting down on myself because I’m not doing the 10 things they’re doing. I’m thinking, “Well, these other attorneys are all offering templates, they have podcasts, etc.”

How do I know what is good to look at — in terms of generating good ideas and figuring out what works for me? — versus getting caught up in the comparison game?

Neagle Code Answer

The consumer response will tell you how good an idea is.

The best advice is to stay in your own unique authenticity.

As you try things, look at the responses you get and carefully track data.

With social media, podcasts, and the like, there are two things people are consuming on there:

One is information, the other is entertainment.

Bring your unique, authentic personality to it and decide what is your strength — is it to inform? And can you do it in an entertaining way or not?

Know what your strength is, double down on it, and play with it.

It’s interesting because it causes us to have to break through vulnerabilities that business people typically didn’t have to break through before.

You have to determine whether or not you’re good at a particular activity. And if you’re not good at it, then you have to find out what mode of communication via those vehicles you can be good at.

Is it writing? Speaking? Video? And then you take it from there.

Just see how people respond to different things.

That’s all that matters — how people respond.

If they’re not responding, then you’ve got to switch something up and start testing different things until you get them to respond.

It does require that you think about what you’re doing, what your message is, and what kind of response you’re looking to get with the people you’re trying to reach.

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To niche or not to niche – doesn’t matter. Get out there!

This week's question from my portal “The Neagle Code: Directions for Life” comes from Rudi.

Neagle Code Question

I started my business as a life coach 4 years ago but I am not successful. I assume this is because I am confused a lot. I know so many techniques and have helped so many different people with equally different problems that I get confused the minute I think about defining a niche.

How can I get clarity and continue this work that I am truly good at? I can't bear the idea of going back to the corporate world.

Thanks for your help!

Neagle Code Answer

Hi Rudi and thanks for your question!

Confusion is a state of mind that chronically sabotages success. I see it all the time with entrepreneurs.

It usually pops up when someone has a fear of making a wrong choice or a mistake, so let’s look for the truth to bring you back on track.

My question for you is this: Why do you feel the need to define a niche?

I have a hunch that you heard somewhere that to have a successful business you need to niche.

And I couldn’t disagree more.

I see entrepreneurs running themselves out of business because they are trying to define a specific niche rather than spending time listening to their potential clients and speaking to large audiences.

My advice would be to stop trying to define a niche and instead get out there and help as many people as you can.

You’ll know when it’s time to niche, and you won’t be confused by it.

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