Tag: price

First of all, congratulations on setting a price for your services that are in alignment with who you are and what you offer! That is a task that many entrepreneurs struggle with.

What would I do? Honestly, I wouldn’t do anything!

There will always be people and messages that appear in your life to create doubt in your mind toward the decisions that you’ve made.

Remember: Your sub conscious mind will create whatever it needs to get you to go back to where it perceives you are safe.

Hold firm in your decision Dijana, and really ask yourself if these people who have told you that your prices are outrageous are your ideal clients.

I’m guessing they are not.

And the next time you get that objection, stand confident in your offerings and ask them,

“You believe this is expensive? Compared to what?”

This will tell you how they are approaching their buying decision and allow you to see what’s really going on in their mind.

What you want to get away from is trading dollars per hour in your business.

Instead of having an hourly rate, you have a package price. Determine how much your product or service is worth based on the result they are receiving, not how much time you are spending with them.

You can charge whatever you want as long as the outcome for the client is worth more to them in value than you receive in cash.

Working with a group of people rather than individuals is also a great way to leverage your time. You serve more people and earn more money spending the same amount of time as you would with one person.

And remember time spent one-on-one with you is always worth much, much more!

You’re the expert in your business.

Be creative, have fun and charge what you’re worth.

This week's question from my portal “The Neagle Code: Directions for Life” comes from Eric Johnson. You can find him on the web at http://www.divorceutah.com/

Question:

Hi David,
Assuming it is wrong to charge a man dying of thirst $100 for a glass of water and wrong to deny a starving man food, particularly if I have more than enough, how do I justify selling a service that people of all income levels need, but which most people truly cannot afford at the rates I charge because the rates clearly exceed the average person's ability to pay? I am a divorce attorney.

Answer:

Hi Eric!

I know a lot of coaches and business consultants that struggle with this same concept.

First of all, I don't quite think your comparison makes a whole lot of sense. Charging a dying man $100.00 for a glass of water doesn't really compare with charging attorney's fees.

Here's the deal…it's not your responsibility to save the world. If it were, you'd be the only divorce attorney in the world.

The truth is that you're looking at this all wrong.

The LAW states that if someone has a strong enough desire for something, the money MUST be there. What you're talking about is no different.

And your responsibility is to yourself only (and any dependent children of course).

Here's how I suggest you look at your fees.

Your fees MUST be set on your personal financial goals AND the value of the service that you offer. The value of what you offer must exceed the fees that you're charging.

The people who have the ability or willingness to pay you, WILL. And those that do not will find someone else to help them.

It's a win-win situation. You get to work with the people who you really enjoy working with, and people who aren't willing to pay your fees will pay someone else to work with them.

More life to all.

“Just Believe”,^®

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