For many years, I have been in the industry of helping people start their own businesses & coaching them on how to turn their ventures into cash-rich, income producing entities. I have seen many people come to the table with great ideas and wonderful enthusiasm only to watch them meet their businesses with frustration, and in some cases, failure in the pursuit of their dreams.
The reasons for this usually come pouring out at the onset of a conversation, but many are left really perplexed as to why they are having such trouble when I ask,
“What do you think is the cause of the problem?”
I don't care how you slice it – when it comes right down to it (where the rubber meets the road), you will find that either sales have stopped or never even got off the ground. EVERY BUSINESS (even charities and non-profits) must have sales to sustain business.
Many who enter business really want nothing to do with sales at all.
They loathe the idea and avoid having anything to do with it. What is really unfortunate is that no matter what the dream is, somebody has to sell it or you will never receive the benefit of your dream.
I guess some people have the belief that if what they have to offer is good enough, people will line up at their door to purchase it. They just don't understand it takes great marketing & sales skills to get them in the line to begin with.
Once you realize how essential it is to develop a sales consciousness in business and begin devoting the proper amount of time to your own sales development, it will drastically change the direction of your business.
Look at it this way…
If you have a wonderful product or service but little or no skill, you are left with the realization that you are going broke – even though your product is so wonderful everyone should have it! The point is, because you don't know how to sell it, nobody will buy it.
I would rather teach a person how to sell first and then let them come up with a business of their own. Then no matter what they are faced with they can always sell. They have the skill. If you have the skill it doesn't matter what business you are in – you can do well. But without great sales skills, no matter what business you are in, you won't do well. Is this starting to make sense? Good.