How should I market this?

This week's question from my portal “The Neagle Code: Directions
for Life”
comes from Katrin Huber.

Neagle                                               Code Question


Dear David,

I am working with children and I am wondering how I should market this service. Should I go for the help I provide for the parents (more peace at home, being able to be proud of their child..) or should I speak about how my service helps the children (better grades, higher self esteem, less fear…)?

Your Compassionate Conversion Chart is a great tool and helps me a lot but unfortunately not with this issue 🙂

 

Neagle                                               Code Answer


Hello and thanks for this question!

To begin, a better question to ask is what specific problem are you going to solve?

I suggest you address the biggest problem that offers the most amount of pain and frustration to the parent.

In this case, the parent is the decision maker and has the ability to purchase your help, therefore you should be marketing and selling to the parent.

But if the parent doesn’t sense the URGENCY around resolving the problem, chances are they won’t purchase your service.

The Compassionate Conversion Flow Chart solves this by leading you to ask: What will happen if this problem doesn’t change?

In other words, if I have a problem with my tooth and don’t know how to fix it, the reason I don’t know how to fix my tooth is that there is something about it that I don’t understand. If I’m going to get it fixed, I have to go to someone who understands and has the expertise to fix it. The pain associated with my tooth ache also creates the sense of urgency to find the solution immediately.

The Compassionate Conversion Flow Chart can totally change the outcome of how you conduct sales. By identifying the specific problem you solve for the child and parent, you can leverage the questions in the chart to guide them through the series of strategic questions that bring order and clarity in their mind to help them understand what they really need; which then empowers them to make a decision.

By helping your clients SEE the problem YOU UNIQUELY SOLVE and then tapping into a sense of urgency for them to make a change, you get the privilege of helping them with the solution; which is ultimately what sales is all about!

Just Believe,®
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PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

What do I do about persistent refunds?

This week's question from my portal “The Neagle Code: Directions
for Life”
comes from someone who wishes to remain anonymous
.

Neagle                                               Code Question

Hi David,

I need sales help. Actually I am doing well at making sales, but I’m not doing so well at KEEPING the sale. It seems like every time I make a sale, a couple days later I get an email telling me that they changed their mind, and they want a refund.

What am I doing wrong?

Thanks!!

Neagle                                               Code Answer


Great question.

If you’re getting people who are changing their mind after an initial sale, it means that you may be missing a key component in your sales conversation.

One of the most overlooked parts of a sales conversation actually happens AFTER the sale has been made.

Let me explain.

Once the sale has been made and you have received a deposit, it is crucial for you to continue the conversation by telling them what to expect.

Example:

“You know, you’ve just made a big decision to invest in yourself and grow. And we know that anytime your ego feels threatened you will create circumstances in your life to get you to change your mind or to stop moving forward. So let me ask you something. What’s going to cause you to change your mind?”

This accomplishes two things. It lets them know what to expect so if they start to create chaos, they can quickly identify it for what it really is. And second, if they decide to change their mind, you can resell them using their own words.

Example:

“When we spoke a couple of days ago, you said that overwhelm can derail you. Now you’re telling me that you are overwhelmed and can’t move forward. Isn’t this interesting? Your ego is paying a mind trick on you, so let’s go back to the truth…. (and then you re-engage them in the resale conversation).

If you end your conversations using this technique, you’ll find that your new clients will feel well informed and will be more likely to stick with their initial commitment.

Just Believe,®
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PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

DOs and DON’Ts of enrolling new clients!

This week's question from my portal “The Neagle Code: Directions
for Life”
comes from someone who wishes to remain anonymous
.

Neagle                                               Code Question

Hi David,


My sales conversations are killing me. They can sometimes run 90 minutes and then I don’t even end up enrolling them. Can you give me some suggestions on how to shorter these conversations please?


Thank You!

Neagle                                               Code Answer

I would love to answer this question.

One of the main reasons you may be experiencing exasperating sales conversations is because you may not be in control of the conversation. Here are a few quick tips to set the call up from the beginning.

Don’t: Begin the conversation without the small talk or pleasantries. There’s no need for it.

Do: Begin by stating the purpose of the call and the length of time you have allotted for it.

Example: Hi John! It’s great to connect with you. The purpose of the call today is to help you get clear on what your current problem really is so that you can make a decision based on facts about what you can do to solve that problem. We’ve got about 20 minutes, so I’m just going to jump in. Is that ok with you?

Don’t: Be afraid of redirecting or interrupting.

Do: Ask them permission from the start to interrupt them if necessary.

Example: John, we have such a limited time that I’m going to ask your permission to interrupt you or redirect you if I feel we’re getting off track. Are you ok with that?

Don’t: Allow someone to ignore a question you asked.

Do: Point out that they’ve deflected a question and you’d like them return to it.

Example: That’s great John, and I can see that this is a point of growth for you because you just deflected my original question. Can we go back to the question I asked for a moment? Why do you want that goal for yourself?

Give these 3 strategies a try on your next call and see how much more effective you will be.

The difference will be a benefit to you both.

Just Believe,®
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PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Responding to: That’s a lot of moolah objection

This week's question from my portal “The Neagle Code: Directions for Life” comes from Jake.

Question:

Hi David,

I did your Art of Success, which was awesome :), but here's where I get stuck. I HATE asking people for the money! Over the last 30 days I've done 32 discovery sessions, and none have turned into committed clients yet, despite them all being interested and highly targeted, qualified leads.

Even when I mention the programs I have, people get all excited and then they baulk at the price. I know how to convey value as I'm a copywriter and do this very successfully for others. I know what to say, but somehow when people resist the price, even though I counter what they are saying by painting a picture of how they will be stuck in the future if they carry on as they are…it's still a ‘It's a LOT of money'.

So, my immediate reaction is to give them a program brochure, and ask them to book themselves in to my diary themselves.

I just don't want to seem pushy!
What should I do?

Answer:

Fantastic question!

The true problem is that your fear of what someone is going to think of you is negatively affecting your ability to have a powerful sales conversation.

If you care more about how you are perceived than you do about helping people you won't be aware of specific questions you can ask to overcome the “It's a lot of money” objection.

If you weren't afraid of being pushy, you would have responded to “It's a lot of money.” with “Compared to what?” instead of backing off and handing out your brochure.

You see, “It's a lot of money.” is a conditioned response people use when faced with a decision that leads to their own growth. So you then have to ask them another question to see what the true objection is.

If you were to ask, “Compared to what?” you would be able to see how they are making their decision and allow you to redirect the conversation.

Step into being powerful and confident in your next sales conversation, and you will be amazed at the win-win conversation that will take place.

Always remember, sales is not doing something TO someone, it's doing something FOR someone.

“Just Believe”,®

PS: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.

PPS: May I ask you to help me spread the word about this program? Is there someone you care for who is stuck, or struggling, or lost, or unhappy? Because if so, I would very much like to help. No matter their question, no matter their predicament, no matter if they've never heard of me before … if they would like to ask for help via www.TheNeagleCode.com, my Team and I will do our very best to provide that help.