Must-Read: Email marketing and sales mindset game changer

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous. 

Neagle Code Question

Hi David,

I have a quick question about sales and email marketing. I will send a client an email. I then don’t follow up until two days later because I don't want to bother them too much. Is there something wrong with that?  Am I just trying to play it safe?

Neagle Code Answer

First off, any decisions about sales and marketing should be based on data… not how you feel.

Not doing something because you “don’t want to bother someone too much” is most certainly based in the fear of what others may think of you…

Here’s the truth:

Sales and marketing is all about helping people… it’s about being IN SERVICE.

You can’t look at sales as bothering someone. A sales call or email is an opportunity to help someone, and that's where you need to make the mindset shift.

When you make a sales call or send an email, look to find a way you can help that individual, and shift your thoughts and feelings from “getting” to “giving”.

If you developed the viewpoint that your product or service is there to help other individuals, then…

your job is to sort through those individuals to find the ones that you can help.

If you have the belief that you need to “get” from someone, you will actually repel sales and money.

If you have trouble receiving money, making sales calls (even though you’re in the red), sending marketing emails or directly reaching out to prospects on social media, you have an issue with your money mindset. For one reason or another you’re carrying shame around money, and that shame is detrimental to your ability to make the money you desire.

Here’s what I’d like to do…

I’d like to invite you to join me at Noon ET Monday, when I’ll be hosting a FREE 4-Hour Workshop specifically designed to help you shift your money issues. We’re going to work on 1) How to charge what you’re worth and actually RECEIVE that money 2) How to make decisions that make money rather than repelling it and 3) How to shift your thinking (and energy) from getting to giving.

CLICK HERE to register and my team will send you all the details!

Remember: you never know who is looking for what you have to offer!

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  1. Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation and relationships.
  2. Join other like-minded small business owners in my Transformation 2020 Facebook Group! Allow us to be a place to share ideas, get advice and meet others who value truth and growth!
  3. Join me at The Art of Success Virtual Summit! This October I'm getting a group of amazing business owners for 3 days to work on exponentially growing their business.

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A two-step Process for Pricing New Clients

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous. 

Neagle Code Question

In my business, I don’t have a specific service, package, or program that I sell. We have to build out what we’ll do for each client because I offer so many different services.

I usually can’t figure out everything they need during the first sales call. The call ends, and I tell them I will put together a scope of work and send a proposal by email. We either go back and forth and they agree…or they will say it’s too much.

It’s hard for me to price my services and get started with a new client when I don’t have the scope of work figured out right away. How can I make it easy to collect their payment info on the first call?

Neagle Code Answer

I’d recommend you use a two-step process, with two separate calls.

Use the scope of work as an evaluation process to figure out whether they’d be a good client, and also to figure out the pricing.

On the first call, gather all the information about the outcome they want. Calculate what they need.

Then, on the second call, present a package to them. That’s where the sale can happen.

If your business has a multistage process for selling, then it’s important for you to really understand what outcome they want — AND to assess their level of urgency in getting it.

Once you have a crystal-clear vision of what they want, you can paint that vision for them, based on the information they give you.

On the second call, start by saying, “OK, let’s talk about what you said you wanted…”

Repeat to them exactly what they told you, using their language.

As you take them through each piece — tie each of your services back to the outcome they want.

Do this multiple times throughout the conversation, while getting their agreement.

You’re also looking for the amount of urgency they have for doing this now.

When you’re doing an evaluation and constructing what you’ll deliver to them, you’ll have plenty of time to think about what their real sense of urgency is…versus flitting with it conversationally.

At the end of the second call, ask, “Do you have any questions about this?” Or ask if they have any questions about each piece.

If you’re answering their questions, or hearing “yeses” all the way through — you’re getting their agreement.

Present the terms of the service, how long it will take, and what’s needed to get started: “Here’s what the cost will be. I just need a credit card, we’ll get a contract going, and we can begin this today.”

This process takes a bit longer, but it’s also more solid, and you’re getting their agreement along the way

Because you’re having this interaction back and forth, they’re showing you what kind of client they are. If they can’t follow you through that multiple-stage sales process, you can be sure they’d be a pain-in-the-butt client.

If they can stick with you, answer your questions, and deal with you explaining what’s going on — all of that is confirmation you’re probably picking somebody who’d be a good client.

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

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Can they afford you?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Help! I don’t seem to be attracting the people who can afford my programs. I have conversations with them, and just by what they are telling me, I know they can’t afford my services. Most of the time I don’t even offer what I know they need because I know they can’t afford it. How can I attract people who can pay for my services?

Neagle Code Answer

Thanks for this question!!

But hold on a second…if you don’t ask for the sale, how do you know they can’t afford what they need?

You don’t have a client problem, you have a sales problem, and the answer is simple…

You need to step into being
the expert that you are.

Let me give you an example I often use.

Let’s say you have a problem. You’re experiencing chest pain. You rush to the doctor and he runs some tests. He discovers that you need open-heart surgery.

He comes back into the room to tell you his recommendation, but he looks at you and determines that you can’t afford open-heart surgery.

So instead he clips your toenails and sends you on your way.

That doctor has broken a Universal Law. He has taken away your right to choose.

How does that make you feel?

Probably not very good, because you’ll have a heart attack without that surgery.

The above scenario isn’t much different than what you’re doing with the people who are coming to you for help.

You are the expert, and the truth is, if their sense of urgency is high enough, the money will be there.

Don’t take away someone’s right to choose what’s best for them because you’ve judged that they can’t afford what they really need.

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

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Price is NOT the real objection

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

David,

I’m an attorney and over the last 30 days I’ve had a ton of sales conversations, and none have turned into committed clients yet, despite them all being “interested” and qualified.

They get all excited and then they baulk at the price and say, “It’s A LOT of money!”.

I feel like I know how to convey value. I know what to say, but when people resist the price, I back off and tolerate the, “Let me think about it and get back to you.”

I just don’t know what to say and I’m afraid of appearing pushy!

Neagle Code Answer

Fantastic question!

The true problem is that your fear of what someone is going to think of you is negatively affecting your ability to have a powerful sales conversation.

If you care more about how you are perceived than you do about helping people, you won’t be aware of specific questions you can ask to overcome the “It’s a lot of money” objection.

If you weren’t afraid of being pushy, you would have responded to “It’s a lot of money.” with “Compared to what?” instead of backing off.

You see, “It’s a lot of money.” is a conditioned response people use when faced with a decision that leads to their own growth. So you then have to ask them another question to see what the true objection is.

If you were to ask, “Compared to what?” you would be able to see how they are making their decision and allow you to redirect the conversation.

Knowing what questions to ask when faced with a sales objection literally gives you x-ray vision into what is going on in the mind of your prospect.

This is a VERY common problem for entrepreneurs and business owners, which is why, on Thursday, Nov. 1st at 3pm ET, I’m going to be broadcasting a FREE 90 minute video training that I’ve titled, “Why They Say NO”. My plan is to teach you how to develop that x-ray vision I referred to by using questions to understand what’s REALLY going on in your sales conversations. CLICK HERE to reserve your spot and I’ll “see” you there!

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

Thanks in advance…click on the graphic below to listen in:

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Rejected again

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Last week's situation: I ask for the sale, they know I can help them, so they schedule their appointments – and two or three days later, I get an email saying, “You're not in my budget,” or “I can't justify not paying other bills to pay for your services.” I've had a run-on of these lately. What am I supposed to learn here?

Neagle Code Answer

Fantastic question!

There are two things you can learn from this situation. The first is to be more powerful in your sales conversations.

Let me explain.

The main way people commit to anything is with their wallet. If you’re not getting their credit card up front, they really truly haven’t made the decision to work with you. It’s easy for their ego to convince them they don’t need you because they haven’t fully made the decision.

So the first thing you need to do, is when you get their verbal commitment, also get their financial commitment in the form of either a deposit on the service or paid in full.

Knowing that their money is non-refundable, and that they’ve made a solid decision, will help them “stick”.

Asking for a deposit will also help you determine if they are really serious about their commitment, or if they are just telling you what you want to hear to relieve the pressure of making a decision.

The second thing to consider is after you’ve received their verbal commitment AND their payment, simply ask them, “What is going to stop you from following through with this or from making yourself a priority?”

This is INCREDIBLY helpful if they call you back and say they’ve changed their mind, because now you can remind them they predicted this would happen, and you can resell them using THEIR own words.

Want to know more
of my Sales Secrets?

Join me on Tuesday, October 23rd at 1pm ET. During this 1-hour FREE class I’ll share with you THE most powerful sales strategy I know. The very same strategy I used to make 20k in 24hours, when I didn’t even have a list. Hope to “see” you there!!

CLICK HERE for all the details!

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

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Do you charge for your time?

This week's question from my portal “The Neagle Code: Directions for Life” comes from Gary V.

Neagle Code Question

Hi David!

I’ve done what you recommend. I’ve tried to work from my vision and set my financial goals. I have my number, and I know what that money would be used for…and what I will provide in exchange for that money. Here’s my issue: I cannot stop thinking about time. In my line of work, people generally pay for time rather than a result. And the truth is, people aren’t paying me for time, they ARE paying for a result. I also see others in my industry who are making a lot of money by NOT charging for their time, so I know this is a barrier in my own mind.

How do I shift this???

Neagle Code Answer

Hi Gary!

Thanks for the great question. Making the switch from charging by the hour to charging for a specific result is really challenging for a lot of small business owners and service providers.

It requires them to not only step out of the “norm”; it requires them to really


OWN
THEIR
WORTH.

And I have a hunch this is what you’re struggling with.

Here’s the truth… exchanging time for money is a middle class value.

A VERY high percentage.

But if you’re in a business that sells results, it makes NO sense to charge by the hour.

There are a several things that are required to shift this:

1) You need to make a firm decision that you are changing your pricing structure.

2) You need to be committed and disciplined that no matter what, you will not offer your hourly rate to ANYONE

3) You need to focus your marketing efforts on the “right” prospects and clients.

4) You need to hone your sales skill so that you can accurately convey the value of the result you are going to provide.

Just a word of caution here.

Your mind will try to convince you of ALL the reason this won’t work.

And it’s a lie.

It will work if you will step into your worth and demand your success.

Do not waffle. Stay firm in your pricing.

And you’ll be surprised how fast your bank account will grow.

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my brand new podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

Thanks in advance…click on the graphic below to listen in:

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Stop thinking and just LISTEN

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

I just listened to your most recent training on sales…and it was spot on. I felt like you were talking to me actually. I really struggle with staying present and listening to my prospective clients. I find myself trying to think of more questions while they answer the one I just asked, and in turn, I’m just not listening to them. And if I don’t listen to them, they can probably feel it. And I’m certainly not making their needs a priority. UGH!

What is going on, David?

Neagle Code Answer

I LOVE this question!!!

As I said in the training, if you have issues around:

• sales

• marketing

• money

• business

• asking people for things

then you are not employing the impression of increase because you are communicating a double binding message. That double binding message is a) I want to help you, but b) I’m not confident and I don’t care about you.

And you will lose the sale.
Every. Single. Time.

So, the key here is to get very real with yourself.

What are you afraid of? Are you worried you’re going to say the wrong thing or get stumped?

This is what you need to become aware of because:

Listening is THE KEY in any sales conversation.

There are SO MANY clues people give you in their voice.

A tonal change, a sigh, clearing of the throat…all give you CLUES. All those things mean something. Knowing how to listen allows you to read between the lines, know what to ask next, and to see what’s really true…and what’s not.

If you’re really serious about “fixing” your sales issue, you may want to consider applying for my upcoming program called The Psychology of the Sale. It’s by application only, so I’m not going to waste your time by giving all the details here. If you want to know more, click here to submit a short application.


In the meantime, when you’re in a sales conversation, focus on how you can help THEM.

Breathe and listen. You’ll know what to ask next. Detach from “getting the sale” and then, attach to helping the person on the other line get clear on what their next steps need to be to get what THEY want.

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my brand new podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

Thanks in advance…click on the graphic below to listen in:

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The voices in my head

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

David…what's the deal? About a year ago I transitioned out of a “job” where I was an experienced sales professional. I had NO issue selling my product. It was solid, and I believed in it. Fast forward to now. I'm an independent consultant who can't seem to sell my own services. The voices in my head say, “Who is going to pay for your services? What are you going to say? What if they say no? Who are you going to call?”

I don't get it. I thought I knew how to sell, but now I'm really struggling.

Neagle Code Answer

Hi, and thanks for the great question!

What you are experiencing is not uncommon. In fact, when I first started my business, I experienced the same thing.

I didn't know who to call…or how I was going to pay my mortgage…

It was an incredibly stressful time in my life.

My way through it was to study the Impression of Increase and apply truth to the situation.

And it's what I recommend to you.

It will mute those negative doubtful voices and allow you to see the opportunities that are around you right now.

Here's what I can do to help (because this is more than I can answer in a 400 word blog post)…

Click the graphic below and register for my new free upcoming training where I'll share how I used the Impression of Increase to bring in $20,000 in 24 hours…and here's the thing…I didn't have a list and social media was non-existent.

I guarantee this will support you in turning your situation around FAST.

In the meantime, ask to be shown the exact person who needs you and be ready to offer your services.

PS: If you enjoy reading my weekly Neagle Code, you'll LOVE my brand new podcast, The Successful Mind. You can expect cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships, all based in Universal Law and my own experience creating a multi-million dollar business.

Will you do me a favor? Subscribe, listen and leave me a review! I'd love to know what you think!

Thanks in advance…click on the graphic below to listen in:

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When clients back out…

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David!

After studying your sales strategy, I can say that I can now make a fair number of sales. HOWEVER, the problem I’m experiencing now is that I can’t seem to KEEP the sale! In the past month four people have contacted me 3-4 days after I’ve sold them, and told me that they needed to back out.

What am I doing wrong???

Thanks!!

Neagle Code Answer

Great question.

If you’re getting people who are changing their mind after an initial sale, it means that you may be missing a key component in your sales conversation.

 

One of the most overlooked parts of a sales conversation  actually happens AFTER the sale has been made.


Once the sale has been made and you have received a deposit, it is crucial for you to continue the conversation by telling them what to expect.

Example:

“You know, you’ve just made a big decision to invest in yourself and grow. And we know that any time your ego feels threatened you will create circumstances in your life to get you to change your mind or to stop moving forward. So let me ask you something. What’s going to cause you to change your mind?

This accomplishes two things.

1) It lets them know what to expect so if they start to create chaos, they can quickly identify it for what it really is.

2) If they decide to change their mind, you can re-engage them using their own words.

Example:

“When we spoke a couple of days ago, you said that overwhelm can derail you. Now you’re telling me that you are overwhelmed and can’t move forward. Isn’t this interesting? Your ego is playing a mind trick on you, so let’s go back to the truth…. (and then you re-engage them in the conversation and help them see what’s REALLY going on).

If you end your conversations using this technique, you’ll find that your new clients will feel well-informed and will be more likely to stick with their initial commitment.

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. See the sidebar to ask your question today!

 

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[5 Pillars of Influence Article Series] Article #12 ~ The Questions That Can Change Your Prospects’ Lives, Part II

Your goal during discovery sales conversations is to bring prospective clients to clarity about their situation, so that they can face it and feel the urgency to change.

You accomplish that by asking them four main questions.

Last time, I shared the first two: “What are you looking to accomplish?” and “What is the biggest problem in your business right now?”

Here are the other two questions:

Question 3
With the third question, you’re assessing their awareness while helping them get clear. You ask, “Why do you think you have that problem?”

Again, don’t argue with them or challenge their perception.

You’re not trying to show how wrong they are or how smart you are.

You want to draw the clarity out of them, which isn’t going to happen if you’re making them feel defensive.

You can tell them what’s wrong with their business until you’re blue in the face. But until they see it for themselves, there’s no sale.

So even if you think they’re wrong, listen to what they’re saying.

The Art of Listening
In order to listen, you have to be out of your own head.

If you have a clatter of mental noise, if you’re thinking, Is this person going to buy? or What do I say next? you’re only listening to yourself.

You want to listen to them, but even more than that, you want to really hear them. Remember, we listen with our ears, but we hear with our emotions.

If you can hear what your prospective client is saying with your own feelings, and then give that empathy back to them in the form of the fourth question, you will influence them every single time.

Question 4
When you ask the fourth question with empathy, your prospects will feel permission from you to be authentic, and to tell you the truth.

At the same time, you want to convey a tone of authority, so that they feel confident in you as well.
So energetically, you lean in, and with that compassionate yet authoritative tone, you ask:

“How badly do you want this to change?”

If you’re compassionate and they’re authentic, the question will elicit emotion. There may be tears. There may be anger. There may be excitement.

And you will know instantly if the person is ready to make the change. If they are ready to buy.

Don’t respond by, then, going into a lot of detail about your product or service. People are not buying based on what your product or service contains.

They’re buying the outcome that they finally feel is possible for them.

If you start going into the details, you’re going to destroy that urgency to change that you’ve been building over the entire conversation.

Like sticking a pin into a balloon, the urgency is gone, and you’ve lost the sale.

What you want to do is stay present with them and solidify the commitment. Begin the relationship that will enrich both of your lives.

David Neagle, The Million Dollar Income Acceleration Mentor and author of The Millions Within, teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months. As a world-class speaker, sales trainer, and success-mindset mentor to some of the globe’s top CEOs, David also privately mentors big decision-makers in their pursuit of quantum success and peace of mind.