This week's question from my portal “The Neagle Code: Directions
for Life” comes from Michael Brown.
Hi Michael and thanks for your question!
I’m not sure how long you have on stage so I’m just going to make an assumption that you’ve got 45 minutes of speaking time.
The best way to “sell” your programs and services to your audience without the ability to make an actual offer is to do something called “seeding”.
Seeding simply means that you’re planting seeds in the mind of your audience about the results they could experience if they were working with you.
Here’s what it looks like.
As you’re delivering content, you insert stories and case studies about the results your clients have received while working with you.
Let’s say you were doing a presentation on how to have a confident sale conversation. You may start by talking about all the negative beliefs we have about selling and how it keeps us hidden. Stop the teaching and insert your first seed.
“In my 3 month program, one of my clients actually pushed through heir fear of rejection and was able to triple their income in 30 days and help 10 more people to change their lives.”
The seeding not only supports your content and gives examples, but it also let’s the audience know that you have a 3 month program and that your clients achieve success.
I recommend planning to seed after every section of content you provide.
Tell stories and give case studies about your client’s successes to help them identify with what you offer and how you can help them.