What if my speaker agreement doesn’t allow for an offer from the stage?
This week's question from my portal “The Neagle Code: Directions
for Life” comes from Michael Brown.

Hi David,
I have a speaking opportunity coming up in the next month, and the host is not allowing me to make an offer from the stage. Do you have any strategies that I could use to let people know about my programs without making an offer? Iโd really like to make the most of my time on stage.

Hi Michael and thanks for your question!
Iโm not sure how long you have on stage so Iโm just going to make an assumption that youโve got 45 minutes of speaking time.
The best way to โsellโ your programs and services to your audience without the ability to make an actual offer is to do something called โseedingโ.
Seeding simply means that youโre planting seeds in the mind of your audience about the results they could experience if they were working with you.
Hereโs what it looks like.
As youโre delivering content, you insert stories and case studies about the results your clients have received while working with you.
EXAMPLE:
Letโs say you were doing a presentation on how to have a confident sale conversation. You may start by talking about all the negative beliefs we have about selling and how it keeps us hidden. Stop the teaching and insert your first seed.
โIn my 3 month program, one of my clients actually pushed through heir fear of rejection and was able to triple their income in 30 days and help 10 more people to change their lives.โ
The seeding not only supports your content and gives examples, but it also letโs the audience know that you have a 3 month program and that your clients achieve success.
I recommend planning to seed after every section of content you provide.
Tell stories and give case studies about your clientโs successes to help them identify with what you offer and how you can help them.
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