Tag: techniques

This week's question from my portal “The Neagle Code: Directions for Life” comes from Steph Slawek.

Question:

I feel like I am on the verge of a huge movement–taking everything I've learned personally and professionally and creating a unique, purpose-driven business from it. But I am finding it challenging to narrow down my expertise into a marketable product. I know I would like to help people get into their bodies and experience more joy and love in their lives via coaching and live events. Beyond that, I am fuzzy. How do I develop the laser-sharp clarity to know what my unique service is so I can start marketing the heck out of it?

Answer:

Thanks for the question, Steph.

I always find this process for entrepreneurs so interesting. It seems everyone has their own story about how they experienced clarity around your question.

The truth is the same for everyone, though.

All the answers are within you.

You just need to be quiet, listen and watch for opportunities.

Ask Spirit what you’re here to do, and then journal, pay attention to your dreams, and become very aware of the conversations you’re having with people.

The Universe works in wonderful ways, and may even send you a potential client without you even realizing the opportunity.

From there get a clear picture of the ideal person you’d like to help. What is their pain? What are their symptoms?

Write all this down.

Identifying what your client is experiencing, is going to help you write copy and streamline your message. It will also help your clients to know that you’re the right person for them.

Next get clear on how your potential client’s life will be enhanced because of your work with them. What value are you adding to their life? What will they have gained from working with you?

I want to point out something here, and it’s very important.

Many entrepreneurs use lack of clarity as an excuse for not taking action. The truth is that you could be having conversations with people and offering to help right now.

So BEGIN!

“Just Believe”,®

P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.

P.P.S.: May I ask you to help me spread the word about this program? Is there someone you care for who is stuck, or struggling, or lost, or unhappy? Because if so, I would very much like to help. No matter their question, no matter their predicament, no matter if they've never heard of me before … if they would like to ask for help via www.TheNeagleCode.com, my Team and I will do our very best to provide that help.

This week's question from my portal “The Neagle Code: Directions for Life” comes from an individual who wishes to remain anonymous.

Question:

The issue of retaining clients is a very critical success factor for any business particularly in my profession as a lawyer. Please delve more into this topic as I believe it to be a common problem that cuts across all professions.

Answer:

You’re absolutely right, retaining clients is extremely important.

And there are a few guidelines to follow when providing services to people that will keep them happy, interested, and getting the most out of what you have to offer.

Wallace Wattles, in his book, The Science of Getting Rich, sums it up when he elegantly states, “Give every person more in use value then you take from them in cash value. Then you are adding to the life of the world with every business transaction.”

I believe that the best way to retain clients is to provide advise, services and products that lead them to achieve measurable, significant results.

Without the results on their end, there's no reason for them to continue as paying clients.

Retention is about helping your client to succeed with results that they can see and credit straight back to your service.

You must ask yourself if the foundation of your business is set up according to the law of more life to all and less to none.

Another valid (and more common) strategy for retaining clients is to build a fence around them.

Let me explain…

You always want to let your clients know that you are thinking about them, and that you’re always looking for ways to add to their life.

It’s for this reason that I recommend providing your clients with a high quality content rich newsletter or ezine. This allows you and your business to stay in their awareness.

For your personal clients I recommend a high quality of customer service. If someone sends an email and doesn’t get a response from your business in a timely manner, they will begin to question how important their business is to you.

It’s also important to go the extra mile to recognize birthdays, successes, and tragedies.

Simple birthday messages means a great deal to clients, and if one of your clients experiences a loss, send them flowers or a hand-written card letting them know you’re thinking of them.

These few little additions to your business will go a long way in the eyes of your client, and the small investment it takes to add these “perks”, pays for itself over and over again.

If you feel like you’re doing all of these things and still have retention issues, you’ll need to re-examine the services that you’re offering and your own feelings and attitudes about your business.

If you’re not passionate about what you do, your client won’t be either.

“Just Believe”,®

P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.

P.P.S.: May I ask you to help me spread the word about this program? Is there someone you care for who is stuck, or struggling, or lost, or unhappy? Because if so, I would very much like to help. No matter their question, no matter their predicament, no matter if they've never heard of me before … if they would like to ask for help via www.TheNeagleCode.com, my Team and I will do our very best to provide that help.

How many businesses get stuck in struggle, or fail altogether, because the environment in which they work functions like a game of Ping-Pong?

In Ping-Pong, two players bounce a little ball back and forth over a small net, until one player is unable to return the ball.  This paddling of the ball-back and forth, back and forth-may continue for an extended period of time, but eventually, one of the players will miss. The ball will be dropped.

Many entrepreneurs set up and perpetuate a business environment that closely resembles this game of Ping-Pong. They bounce back and forth between making sales and paying their bills. This cycle goes on and on, until eventually, one side is no longer able to return the ball.

These entrepreneurs desperately want to increase business. But with every attempt to grow via a hard return of the ball, they step further away from the Ping-Pong table. They hope they can adjust or adapt before the ball comes back towards them. They gain perspective away from the table, only to have to quickly return to the baseline to return the ball again.

The only way to break free of this game is to DECIDE not to play. You must simply walk away from the dysfunctional environment you've created.  And you don't have to feel bad about this either, because when you created this environment, you did so in innocent ignorance – you didn't know there was a better way!

Now understand that everyone is blessed, but you must step into your power in order to receive.  The best way to do this in business is to Leap Frog over your own initial start up.  Your initial start up is filled with challenges that are mostly created by you-and only you-so if you learn to focus in on the two most important areas of your new business first, you'll Leap Frog over years of frustration and low profits.

Once you have established your initial product or service that you are bringing to market, your job becomes two fold:

First: Learn to sell to the best of your ability to build a solid customer base.

Then: Closely examine the needs of this base, so that you may develop specialized products and services that compliment your original product, but that serve your customers further. In doing so, your customers will happily repeat the buying process time and time again.

By first focusing on the initial sales and the building of your customer base, you create an environment for yourself to continue to Leap Frog from one level to the next, without getting caught up in the busyness and problems that a slow climb creates.

Another enormous bonus is that you concurrently create the profits you need to expand at whatever rate you like. Your business will continue to grow exponentially if you keep Leap Frogging, instead of working your way through each and every challenge that presents itself.

It's never perfect, so don't expect it to be...

You will make the changes required as need be, but you won't be running back to the table to hit the ball. If you put in place the staff and resources to meet those challenges as they arise, you will reduce your stress level and cut right through to implement streamlined, profitable solutions.

Leap Frogging is a mindset that will allow you to transform just about every area of your life-and Yes!-even your income.  So go ahead and drop the Ping-Pong ball – it's time to make the leap. Jump.

“Just Believe,”

David