How to Title and Tagline Your Programs
This week's question from my portal “The Neagle Code: Directions
for Life” comes from David Miller.
Hi David and thanks so much for the opportunity to ask you a question!
I’m getting ready to host my first webinar, and I’m struggling with the topic and title. Do you have any quick pointers that will help me create something that people will be inspired to attend?
I can absolutely help you with this question.
Let’s start with choosing content.
When my team and me choose content for virtual programs like a webinar, we always ask ourselves a few questions about our students. These questions help us make sure that we are creating something that will add a ton of value to their life.
Question #1: What’s the biggest day-to-day frustration for them?
Question #2: If they could wave a magic wand and change one thing, what one thing would make the biggest difference in their life?
Question #3: What symptoms are they experiencing because of this problem?
Answering these three questions will help you see the topic most interesting to your clients. From there you can weave your expertise with helping them address a problem they are really wanting to solve.
Choosing a title for your webinar doesn’t need to be difficult either.
Don’t re-invent the wheel here.
Sometimes we get our best ideas from looking at magazine headlines and article titles.
Here are a few guidelines when creating title.
Guideline #1: Make sure your title makes a solid promise.
Guideline #2: Make sure your title speaks to your audience’s desired result OR biggest frustration.
Guideline #3: Make sure your title is more clear than cute.
PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.