This week's question from my portal “The Neagle Code: Directions for Life” comes from an individual who wishes to remain anonymous.
The issue of retaining clients is a very critical success factor for any business particularly in my profession as a lawyer. Please delve more into this topic as I believe it to be a common problem that cuts across all professions.
You’re absolutely right, retaining clients is extremely important.
And there are a few guidelines to follow when providing services to people that will keep them happy, interested, and getting the most out of what you have to offer.
Wallace Wattles, in his book, The Science of Getting Rich, sums it up when he elegantly states, “Give every person more in use value then you take from them in cash value. Then you are adding to the life of the world with every business transaction.”
I believe that the best way to retain clients is to provide advise, services and products that lead them to achieve measurable, significant results.
Without the results on their end, there's no reason for them to continue as paying clients.
Retention is about helping your client to succeed with results that they can see and credit straight back to your service.
You must ask yourself if the foundation of your business is set up according to the law of more life to all and less to none.
Another valid (and more common) strategy for retaining clients is to build a fence around them.
Let me explain…
You always want to let your clients know that you are thinking about them, and that you’re always looking for ways to add to their life.
It’s for this reason that I recommend providing your clients with a high quality content rich newsletter or ezine. This allows you and your business to stay in their awareness.
For your personal clients I recommend a high quality of customer service. If someone sends an email and doesn’t get a response from your business in a timely manner, they will begin to question how important their business is to you.
It’s also important to go the extra mile to recognize birthdays, successes, and tragedies.
Simple birthday messages means a great deal to clients, and if one of your clients experiences a loss, send them flowers or a hand-written card letting them know you’re thinking of them.
These few little additions to your business will go a long way in the eyes of your client, and the small investment it takes to add these “perks”, pays for itself over and over again.
If you feel like you’re doing all of these things and still have retention issues, you’ll need to re-examine the services that you’re offering and your own feelings and attitudes about your business.
If you’re not passionate about what you do, your client won’t be either.
P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.
P.P.S.: May I ask you to help me spread the word about this program? Is there someone you care for who is stuck, or struggling, or lost, or unhappy? Because if so, I would very much like to help. No matter their question, no matter their predicament, no matter if they've never heard of me before … if they would like to ask for help via www.TheNeagleCode.com, my Team and I will do our very best to provide that help.