This week's question from my portal “The Neagle Code: Directions for Life” comes from Steph Slawek.
I feel like I am on the verge of a huge movement–taking everything I've learned personally and professionally and creating a unique, purpose-driven business from it. But I am finding it challenging to narrow down my expertise into a marketable product. I know I would like to help people get into their bodies and experience more joy and love in their lives via coaching and live events. Beyond that, I am fuzzy. How do I develop the laser-sharp clarity to know what my unique service is so I can start marketing the heck out of it?
Thanks for the question, Steph.
I always find this process for entrepreneurs so interesting. It seems everyone has their own story about how they experienced clarity around your question.
The truth is the same for everyone, though.
All the answers are within you.
You just need to be quiet, listen and watch for opportunities.
Ask Spirit what you’re here to do, and then journal, pay attention to your dreams, and become very aware of the conversations you’re having with people.
The Universe works in wonderful ways, and may even send you a potential client without you even realizing the opportunity.
From there get a clear picture of the ideal person you’d like to help. What is their pain? What are their symptoms?
Write all this down.
Identifying what your client is experiencing, is going to help you write copy and streamline your message. It will also help your clients to know that you’re the right person for them.
Next get clear on how your potential client’s life will be enhanced because of your work with them. What value are you adding to their life? What will they have gained from working with you?
I want to point out something here, and it’s very important.
Many entrepreneurs use lack of clarity as an excuse for not taking action. The truth is that you could be having conversations with people and offering to help right now.
P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.
P.P.S.: May I ask you to help me spread the word about this program? Is there someone you care for who is stuck, or struggling, or lost, or unhappy? Because if so, I would very much like to help. No matter their question, no matter their predicament, no matter if they've never heard of me before … if they would like to ask for help via www.TheNeagleCode.com, my Team and I will do our very best to provide that help.