Finding the holes in your sales and marketing efforts
This week's question from my portal “The Neagle Code: Directions for Life” comes from Liz.
Hi David! As an Equine Gestalt Coach, I get to work with a wide range of people in my heart-centered business. However, even though I am always learning about marketing and selling I can't seem to get consistent clients despite my best marketing efforts. I feel like I might be sabotaging myself, but I can't pinpoint what it is I’m doing.
Can you give me any pointers or suggestions on how to identify and correct this?
Hi Liz and thanks so much for your question!
When a business owner is having issues with enrolling clients consistently, there could be a number of causes.
It could be a sales issue.
It could be a copywriting issue.
It could be an exposure issue.
It could be a marketing issue.
Let me see if I can help you pinpoint the issue so you can narrow your solution.
Based on your website, it appears that you have two completely different and separate groups of clients; corporations and conscious women.
This means you need two completely different marketing and sales plans.
For the corporate side, do you have a strategy for reaching out to corporate decision makers so that when they are in the process of hiring outside providers to help with team and communication issues, you’re at the top of their list?
For the conscious women’s market, do you have a strategy to get in front of large groups of conscious women who are willing to invest in their own growth? Do you speak and/or sponsor events regularly (at least once per month)?
If you answered no to any of the questions above, you have a front-end lead generation issue. Meaning, you just don’t have enough people who know about you and identify you as an expert.
If you answered yes to all of the questions above, you have a sales and follow up issue. You may need in-depth sales training or a strategist to help you with follow up sequences and funnels.
Now you can see what the issue truly is and get specialized support!
PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.