I’m Afraid to Raise My Fees

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Hi David,

I attended one of your seminars in 2018, and I credit the first 15 minutes of it with fundamentally changing my business model. I’ve moved from a solely commission-based, to a fee-based model. I haven’t fully implemented this change across all of my customers yet. I’ve hit pause on approaching the ones who aren’t a giant pain in the ass.

What’s holding me back?

Neagle Code Answer

It’s a fear of losing business. It’s that simple.

Here’s the thing… sometimes when you make a change like that, you lose business—but then you end up getting more business.

During the most significant times when I changed my pricing based on my own growth, I always lost business at first. There were many people who weren’t going to continue. When you’re doubling or tripling your price, they just can’t make sense of it.

But then I immediately went out and brought in new clients at the new price. It wasn’t difficult at all. I was 100% solid in what I was doing, and that’s all you need to do.

If something is stopping you from moving forward and approaching that next level of customer, remember the following principle:

See what you want, be clear on your outcome, and go after it.

Fear shows up in interesting ways when you’re dealing with pricing and sales… it’s insidious as hell.

On Tuesday of this week I’m going to be hosting a FREE live 4-Hour Workshop to address some of the issues that pop up in sales and pricing when you’re looking to grow and expand, and I’m planning on giving everyone very specific step-by-step strategies to move through these issues quickly. Join me HERE!

P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:

  • Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation and relationships.
  • Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice and meet others who value truth and growth!
  • Join me at The Art of Success Virtual Summit! This month I'm getting a group of amazing business owners for 3 days to work on exponentially growing their business.