Marketing 101: Learn how to best influence and attract more clients
This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.
I need to start reaching out to more to clients. What is the best way to do that to influence and attract clients so that they are receptive?
In order to reach out to and engage with more clients, you first need to find out what they need.
Find a way to help them and then speak that to them.
You can’t just throw information YOU THINK they'd be interested in on various different platforms.
You need to offer information that is TARGETED to your audience … pieces of marketing that speak to exactly what they need at the moment.
That's what will catch their attention.
That's what you have to find out, and that's where you have to do research. What are your audience’s needs or their pain points?
Every company that's worth their salt is doing tons of research to find out what their client needs and then they enter the conversation that the client is currently having in their own head based on the problems and needs that are experiencing right now.
Then start putting out high value content on the platform that best suits your ideal client or send them information that speaks directly to solving their problem, and you'll naturally attract them.
They will immediately know that you both understand their needs and that you can help them.
P.S. Whenever you're ready… here are 3 ways I can help you grow YOUR business:
- Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation and relationships.
- Join other like-minded small business owners in my Transformation 2020 Facebook Group! Allow us to be a place to share ideas, get advice and meet others who value truth and growth!
- Join me at The Art of Success Virtual Summit! This October I'm getting a group of amazing business owners for 3 days to work on exponentially growing their business.