Can I charge more than my competition?
This week's question from my portal “The Neagle Code: Directions
for Life” comes from someone who wishes to remain anonymous.
How do you charge your clients more money? I feel like if I increase my prices, I will lose clients due to competition.
PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.
I have a company name, but recently have published books and I’m doing more speaking events. I am confused what to do next with my branding, how do I introduce my own name without weakening my brand?
Nicky, this question is difficult to answer since I don’t know anything about your business. However I can say, from a basic starting point, your clients will identify you as the brand as long as you keep them informed of the transition. Start subtly if it feels right, but make sure you keep them aware each step. I look forward to hearing more as you progress.
[…] This week’s article on Unique Selling Proposition is from his blog… “The Neagle Code: Directions for Life”. […]