What’s OFF in this picture?
This week's question from my portal “The Neagle Code: Directions
for Life” comes from someone who wishes to remain anonymous.
I love your message and your work! My question is around finding the right clients.
I go to networking meetings and I market myself on line, but there is something wrong…I can’t seem to find the right people to talk to about my services. I’m not sure if it’s my branding, my message or how I introduce myself. Is there a “rule of thumb” to help me get clear on what may be “off”?
Thank you for your great question!
I love this question because it is an opportunity for you to really look at what you offer and define that one specific person that can use your product or service. When you define that person it becomes easier to find that individual.
The first thing to understand is that clarity is key.
The clearer you are on who it is that you are looking for (your target market), the easier it is to put the puzzle pieces together (where to go to meet these people, networking, marketing) so that you can actually find them.
When I say clarity here, I mean clarity like a whistle only a dog can hear. It is remarkable how that kind of clarity will totally attract that person when you couldn't see them before.
The first question you have to ask yourself is:
What are the explicit facts about my target market?
Are they male or female? Age? Are they married? Divorced? Do they have children? Where do they live? What kind of car do they drive? What is their favorite TV show? Do they exercise? What are their hobbies? What is the biggest purchase they have made? What do they want to change in their life right now?
Answer this from the place of the ONE potential client you can help the MOST.
The next question you have to ask yourself is :
What are the implicit nuances about this person?
What does she think and feel? What does she see, hear, say out loud and do in her day-to-day life? What is most painful to her? What is her biggest win? What is her buying mentality towards your product or service?
You need to be able to determine the readiness and willingness of this person to actually buy what you are selling at the level that you are asking.
I encourage you to do these exercises. By doing them, you will begin to have clarity and you will become like the whistle only dogs can hear.
You will not only find the right clients but the clients whom you love to work with!
PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.
This is fantastic! Exactly the kind of information I need. Thank you David.