This week's question from my portal “The Neagle Code: Directions
for Life” comes from someone who wishes to remain anonymous.
Thank you for your question. Many people get stuck right here, thinking they have to build credibility, secure testimonials and build a website before they can ever begin.
So here’s the real question, are the people who need you finding you? And when they do, do they see you as an expert or just a friendly peer?
By posturing and positioning your actions, thinking, and energy all to match your expertise, people will see you in that way and want to buy your services.
How do you position yourself as an expert and get your message out?
A great way to do this is by sponsoring and speaking at events that compliment your services. By aligning yourself with event hosts, you hold instant expert status, and if you get to speak from the stage and share your message, you’ll have access to an audience ready to hear from you.
While events can give you the platform, what really enrolls clients is a sales conversation where you ask questions that other people have never asked before.
You don’t need to tell them how much you know or about your raving testimonials or how wonderful your product or service is.
Your confidence in your ability to help them gets transferred TO them, and then they know you can help them.
You don’t sell people… people sell themselves when they realize what they need to do about their problem; which ultimately results in them purchasing your expertise to help solve it!