Trouble finding NEW clients?
This week's question from my portal “The Neagle Code: Directions
for Life” comes from Calvin Roe.
Hello David!
Hello David! I am a great coach. People tell me all the time that I can really help them dig into what's keeping them from living the life they want. My problem lies in wanting to really grow my business. I have a small practice currently, and am having trouble finding new clients. Other coaches keep telling me that to grow my business, I have to have a specific niche. Is that true?
Thanks for your insight!
Great question Calvin.
No matter how incredible your services are, you are just not going to be everyone's cup of tea. And if you’re unclear about who your client is, you will end up being all things to all people which isn’t a good strategy for attracting your ideal client.
The clearer you are on what you are looking for the easier it is to actually get it.
The first thing to determine is your target market. What do I mean by determining your target market? If you can identify the problem that you specifically resolve for clients, you will see that your service is really designed for one specific person you can help the most.
If you can define what that person looks like, it becomes increasingly easier to find that individual. Where you find that individual, you will find others that want exactly what you are offering.
Ask yourself:
- What is my unique selling proposition? Why should a person listen to me? What problem do I specifically solve?
- Who is my client? Really focus on that demographic by getting clear on who you can help.
When you discover who this person is, the next piece is where are they?
You don’t have to cast a big net if you know exactly where that one fish is that you are looking for.
PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.
2 comments
Hi David,
I have a bit general question regarding above topic. Do you offer any class or book discussing in more details the topic of proper offer positioning? For example, it’s difficult for me to decide if my offer is too broad and I need more focusing. I do some spiritual healing and now people ask me for help with all kind of problems: relationships, money blocks, property clearing etc…When I read your above answer for Calvin’s question, I come to conclusion that “helping people” is definitely too broad concept and maybe it would be easier to focus on specific area like clearing/healing relatonships. On the other hand, I still have in my head the belief that focusing will limit the number of my clients. I know it is just a belief but it is still alive 🙁
Thanks, Mariusz
Mariusz, I don’t have a specific program or book directed solely at positioning. However, you have to look more closely at the limited belief you have around your services. There are millions of people on this planet who are in need of what you are offering; never forget that there is an abundance. Get clear on what you want for yourself and your business and go from there. All it takes is a decision and committed action towards achieving that goal. I appreciate the post.