This week's question from my portal “The Neagle Code: Directions
for Life” comes from Melanie.
Hi Melanie, I’m glad you asked this.
The opening of a sales conversation is one of the most overlooked AND most important parts of the process. It is so essential that it has the power to make or break the entire call.
Why is it so important?
It is vital that you maintain control of the conversation from the very beginning. In order to do this, you must establish control right from the start and make sure YOU are leading the conversation.
IF YOU DON’T, it is very difficult to regain control and you will not make the sale.
There are three parts to a solid opening:
1. Greeting: Tell them who you are.
2. Purpose: Tell them why you are calling.
3. Ask: Jump right into the Compassionate Conversion Flow Chart
You must have a reason to start the conversation. If you don’t have one, create one!
Example: “Hi ______. This is Melanie from _______. You recently subscribed to my list and I’d like to talk with you about _______ so I can create content to better serve you. What is the biggest challenge you are currently facing in ________?”
Lastly, remember to be calm, confident and in control.