Speaking to Sell: What to Do When Your Audience Doesn’t Respond to Your Offer

This week's question from my portal “The Neagle Code: Directions
for Life”
comes from Mark.

Neagle                 Code Question

Hi David,

I recently spoke in front of a group of about 100 of my ideal clients. I thought my presentation was well done, and many people told me as such. My problem is this: No one claimed my free offer that I made from stage and I can’t figure out where I went wrong. I ended up leaving without a single interested prospect.

Can you give some advice about what I may be missing here?


Neagle                                               Code Answer

Hi Mark!

I like to think of speaking from stage like peeling an onion. With each layer you peel or strategy you use, the closer you get to the center or goal.

The very first layer, and one that’s the most often overlooked is research.

Anytime you get the opportunity to speak in front of a group of people you need to ask yourself a series of questions.

The more information you have about the audience, the easier it will be to hit your goal.

The first question I always ask the event host is:

What is the primary reason these people have gathered here today? What are they looking to learn?

This is important, as you want to make sure that whatever you’re presenting is touching on those things or outcomes.

The second question I ask is:

Who are the other speakers or what are the other topics being covered?

Generally you want to be complimentary to the host and speakers not contradictory. If you’re not paying attention, a different speaker may have already covered your topic and you’ll lose the interest of the audience immediately.

To be honest, there are so many pitfalls when it comes to speaking from stage, Mark. You could have lost them at the beginning or you could have lost them in the middle of your presentation. There’s really no way to tell without seeing the actual presentation.

It’s for this reason, I’ve created a special training that leads you A-Z from creating a presentation that sells, to the technique and dynamic of actually what happens once you’re on stage.

If you’re interested in more info, give my team a call at 877-776-6364.

Just Believe,®
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