Here’s how your magnificent obsession = dollars!

This week's question from my portal “The Neagle Code: Directions for Life” comes from an individual who wishes to remain anonymous.


Hi David. I'm having a difficult time setting a money goal and then sticking to it. It doesn't seem to be enough to set the financial goal; yet, I really NEED the money that I'm asking for. How do I continually stay focused on that goal?


To answer your question, I'm going to refer to Chapter 2 in Napoleon Hill's book, Think and Grow Rich.

You see, wishing for money will not bring it.

According to Hill, desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence, which DOES NOT RECOGNIZE FAILURE, will bring riches.

If you look at the above paragraph, you can see there are many things at play in hitting your financial goal.

First, you must desire it. You must be emotionally attached to it. Some of you may have even heard me call your goal a magnificent obsession. Get crystal clear on your goal. If it's an amount you've picked out of thin air because it “would be nice”, you cannot be emotionally attached to it. Your goal should mean something to you.

Second, you must take action on a plan to bring forth the money. No matter how much you desire to hit your goal, the heavens will not open and drop money in your lap.

Third, you must be persistent, and you must be persistent in a way that you REFUSE to accept failure as an option. I call this “burning the ships”. For some of you this may mean giving up a weekend to make sales calls or doing something you've been resisting for quite some time. It's about doing whatever it takes regardless of the fear that you are confronted with.

And fourth, along with being persistent, you must see, feel and believe yourself already having the money you need to hit your financial goal. Your desire must be so strong, that you convince yourself that you already have it.

And in truth, if you desire it, it is in fact already here for you.

To help you stay focused, I recommend that you read and reread Chapter 2 in Think and Grow Rich, and pay special attention to the practical steps he gives for turning your desires into its financial equivalent.

“Just Believe”,®

P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: to participate.

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  1. Great break down David. I think I have everything except that last part–see, feel and believe yourself already having the money….that is my challenge. I know Belief always comes before results and that’s where it gets wonky for me. But since I know I have the other parts somewhat better, I’ll get there. I won’t give up that’s for sure.

  2. Thank you David for your clarification here. Sometimes, I find that we fall into the easy trap of simply imagining for wealth to come. It will come as long as we actively move towards it. Napoleon Hill has crafted an unbeatable formula – have a goal, take action, and never let failure come into play. How can one fail if these three steps are taken. We need only persist.

    • Excellent Jimmy! Failure is not an option because you won’t quit until you’ve achieved success. That is what it takes to breakthrough and get what you want. Applying this formula will bring you closer to what you desire. Thanks for the post.

  3. Love this post, David. It truly is … as simple as that! Everything I’ve ever resisted is explained so clearly in that one small book, written so many years ago: Think & Grow Rich.

    Thanks, David.

  4. Hi David,
    I can very much relate to the person who asked the question. And somehow your answer really hit home with me. I had heard it before, but the way you structured it allowed me to see where my problem lies. Whenever I was successful (not with money, but otherwise) I had the obsession feeling, I had a plan and I was persistent, I actually never even thought about failure in these cases. But when I replaced “riches” in Hill’s method with all the stuff that I have successfully accomplished so far, I realized that I had never acted from “desire”. All my successes (where I didn’t make money) happened in a honorary context and I perceived a strong necessity to accomplish something in order to avoid damage (not so much for myself but for my kids or the environment, which is probably why failure was no option). I have never had any emergency situation around money (I am not rich, but I have enough for a modest life, so there is no “necessity” for more which seems to be my main motivator) and I don’t feel this desire for riches, so it is only congruent that I am not rich. The question I have is: Does money only flow where there is desire for it directly? In contrary, it seems that when people really need it, it has a tendency to “run away”. And what is the energetic difference between necessity and desire? I mean, does one have to desire “riches” as such, for the very fun of having them, or are they or is money a means to an end? I cannot desire riches or money as such, it just doesn’t work. I could work on getting money for some purpose or project, but money or riches in themselves don’t raise a feeling of desire in me. Would I have to “learn” this? Am I not getting something here?

    • Thanks for the post Joseann. Most people don’t have a desire for the sake of money alone, but for what they can do with it. Either for themselves or others. The bigger problem is having a belief that you can have money for some reason, because that is usually the cause of people not getting the money they need or want.

      • Just to make sure, did you mean “can’t have money for some reason” or “can” in this phrase?
        “The bigger problem is having a belief that you can have money for some reason, because that is usually the cause of people not getting the money they need or want.”

        • It’s having the belief that you “can” have the money Joseann. There is no can’t in this situation.