This week's question from my portal “The Neagle Code: Directions for Life” comes from Clarice.
Hi David! I work with brick and mortar business owners as well as on-line entrepreneurs to help them in ALL areas in their business. I help them with social media, copywriting, webpage creation, and mindset to name a few. I have a nice size list and I'm marketing like crazy, but I'm not getting any response or feedback from my list. Any ideas what's going on I need to start making some money and FAST?
Thanks for your question Clarice!
You aren't getting any traction with your list because you haven't been clear about what you want and who you'd like to work with.
It's better to focus on one thing and take action on that one thing rather than to focus on many and do nothing.
Ready to get moving?
First, you MUST figure out who you would most LOVE to work with. Is your ideal client a real estate agent, an entrepreneur new to her business, someone searching for a purpose, or someone needing help building a team? EXACTLY who would you most LOVE to work with? Yes, I know, you don't want to exclude anyone, but you must pick ONE for now. Create a detailed profile for that person.
Your list is confused, because they don't know you're talking to THEM. And a confused list NEVER buys.
Next, decide what your most pressing need is RIGHT NOW. If your biggest need is cash flow, create a plan around the fastest way to satisfy that need, and focus on your ideal client. So, if your biggest need is cash flow, don't waste your time on website design. Websites don't produce cash flow, sales conversations do. Immediately focus your efforts on tapping in to the resources around you.
If you want to speed that progression up, you must have a clear target market, message and goal.
When you send off confusing messages and you get confusion in return.
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