This week's question from my portal “The Neagle Code: Directions for Life” comes from Anna.
I find myself obsessing over business card and website design for my local service business, and nothing I produce ever satisfies me. I am at the point where I'd be happier just forgetting about those marketing tools completely. I'd rather approach prospects face-to-face and rely on my personality and positive energy instead. Do you think it's a mistake for me to not have business cards and a website?
Thank you for your time!
Hi and thanks for your question!
You know, I NEVER carry business cards and I tell all my students to do the same.
When networking, if someone asks for your card, tell them that you don't carry cards, but you'd be happy to take one of theirs and follow up with them. Take their card and write notes on the back so you can remember the conversation you had.
That way YOU are in control of the follow up.
Last year my website was down for almost a year, and my company GREW!
Actually it was my best year yet.
Most marketers will tell you that you MUST have a website. I disagree.
NOTHING can take the place of a personalized person-to-person approach to sales.
In fact, in this market, it's been the single most IMPORTANT thing my company has done.
Don't get me wrong, a website has a purpose, but if your most pressing need is sales and income, a website is not going to get you closer to that goal. Your ability to reach out to someone, have an effective conversation, and close a sale WILL.
My advice would be to prioritize.
First, bring in the sales through one on one conversations, and when you have the capital, build a website that focuses on collecting opt-ins to build your marketing list.
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