We acknowledge that it may be more difficult today to fill a room or make sales than it was in the recent past.
These times call for new strategies and new thinking. Instead, many are responding as humans tend to during times of perceived danger: they’re hunkering down behind barricades. They’re playing it safe.
The problem is that playing it safe isn’t really safe ~ and never was.
The very phrasing suggests the problem with the concept. If you're playing it “safe,” you're reacting to some kind of fear. Remember what I said? If you’re making a decision from a place of fear, you’re making the wrong decision.
Also, those barricades block out the very wisdom that could not only get your business back on track, but could help you grow exponentially.
This is not the first time that a culture has succumbed to fear. Understanding the last ninety years of American history can help people of all nations avoid the same kind of thinking that may be tripping up your peers.
Booms, Busts and Security
The 1920s, the Roaring '20s, was a boom time. A lot of money was being made. Business was thriving. There were a lot of parties and people were having a good time. Then the crash happened, followed by the Great Depression in the 1930s, when everything shut down.
After World War II, from about 1945 until the late 1960s, Americans returned to “family values,” the Protestant work ethic, and the idea of playing it safe, working hard, and everything is going to be great.
While much of that foundation was noble and it worked for a while, eventually it had to fall, because false premises were created within it. Chief among them was the playing-it-safe bargain that workers made with companies, which promised them security in exchange for their loyalty. That promise could never be kept ~ no one can promise you security ~ but we bought into it.
Why did we buy into it? The Depression and the war shook people’s sense of security at the roots, so anything that appeared to provide security seemed to make a lot of sense.
The next generation didn’t experience the insecurity that their parents had, and that restlessness of spirit from the '20s emerged again. In the 1960s, young people wanted freedom of all kinds, and various movements arose to press for change. Those movements solidified in the '70s and kept moving forward.
In the 1980s, Americans returned to the idea of massive financial growth. That idea exploded in the '90s when the mindset shifted in a poor direction. There was a gluttonous attitude about taking without giving anything of value in return. Because the taking was so massive and based on a false premise, it had to fall.
We are now going through a really severe correction, although not as severe as the Depression. And what are people looking for again? They’re looking for security.
You Can Break Free
The old adage goes that if we don’t learn from the mistakes of the past, we’re doomed to repeat them. The problem is you can’t remove an experience once you’ve had it. The fear that people are experiencing today is being locked into their subconscious. Unless they change that fear and reframe their ideas, the same historical patterns are likely to repeat.
The good news is that just because society responds in a particular way, that doesn’t mean that you, as an individual, have to as well. You don’t have to make the same fear-based decisions.
To help us break free, we can look, again, to quantum physics. In Taking the Quantum Leap, physicist Fred Alan Wolf writes that atomic particles make explosive jumps when they move from one place to another. They don’t move incrementally. And they make those jumps without apparent effort.
Think about this. Atomic particles are the basis of all matter in the universe. They are the basis of you and me and everything that you can see. If they can move like that, doesn’t that suggest that you can do something similar?
I’m not saying that you can snap your fingers and fly across the room, but you can move faster and accomplish more than you think you can. At the very least, you can let go of the notion of playing it safe and not repeat the errors of previous generations.
I’m trying to expose you, here, to another way of being. I’m giving you the key. It’s up to you, over the next several weeks, to stay tuned and receive it.
© Copyright 2009 – David Neagle’s Life Is Now Inc., All Rights Reserved Worldwide.
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