What to include in coaching packages

This week's question from my portal “The Neagle Code: Directions for Life” comes from Sari Cecilia.

Neagle Code Question

Dear David,

I’m starting out as a new coach, how do you know what to include in a package like a 90-day course? I know how I want to help and serve people, I know their pains and pressures but because I am new to the coaching industry. I don’t know how to create the “substance” of the content to include each week to best serve my clients for 90 days. When you first started, how did you know what to include in your coaching packages?

Warmly, Sari

Neagle Code Answer

Hi Sari!

Congrats on your new business and thanks for the great question!

Whenever you consider creating a program or package, there are a few questions you can ask yourself that will help you create the “substance”. I’m including the questions below!

1) What does my client want to achieve within the 90-day framework?
(This is what you’re telling them they will “walk away with” at the end of the program.

2) What support do they need from me in order for them to fulfill that goal?
(This is where you decide if they can learn in a group or if they need one-on-one guidance from you.)

3) How much time and attention do they need to achieve their goal?
(This is where you determine how long the group or one-on-one calls will need to be, if you will allow them to email you with questions, and how much time you can allocate to this program.)

My rule of thumb is always to focus on what is needed from a logistic standpoint to really set your clients up for success.

Next cross-reference those answers with the amount of time you want to dedicate to the program.

This should give you a nice framework for the “substance” to include to set your clients up for success and not over extend yourself at the same time.

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2 comments

  1. Thanks David,
    I really appreciate your answer and support. I will work on my packages now with these valuable questions in mind.
    All the best to you and your team.

    • It is my pleasure Sari, thank you for submitting the question. Please report back in this thread on how your packages evolve. Can’t wait to hear back from you!

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