What Will People Pay For Your Workshop?

This week's question from my portal “The Neagle Code: Directions
for Life”
comes from Carol.

Neagle Code Question

Hi David!

I’m preparing to launch my very first workshop, but I’m unclear what to charge for it. Can you tell me what people are paying for workshops or give me some kind of ballpark figure to start?

Neagle Code Answer

Hi Carol!

Before pricing and selling a workshop, there are a few key questions you need to have answers to or you’ll be setting yourself up for failure.

Your pricing should be based on a combination of things.

1) How much will it cost you to host your workshop?

Note: Be sure to include ALL expenses including your personal travel, room rental, food and beverage, any activities or supplies you’re including, etc.

2) How many people would you like in your workshop?

Note: You must set a minimum number of people you must have in the workshop for it to take place.

3) What is the purpose of the workshop?

Note: Is this an income generating fulfillment event, or is this a lead-generating event that will include an upsell opportunity for the participants?

4) How much profit would you like to make from the workshop?

Note: This should be based on your yearly financial goal.

5) What is the value of the information you will be providing at the workshop?

Note: Always remember the value of what you provide should always exceed the investment.

After you have answers to these questions, Carol, you should have a much easier time determining what to charge for your workshop.

Just Believe,®
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  1. This was very helpful, thank you. Do you have any information on how to cooperate for workshops between for example companies and in my case freelancer? Somehow I have difficulties to “stand my ground” when it comes to harvesting the rewards from a cooperation. It’s like I bring the twist to their offers that makes them successful, but I cannot promote myself successfully. The most elegant solution would be for me to get equity for my regular input as a coach, so their success becomes my success. Any advice on how to get this accomplished?

    • Sure Joseann. I guess I’d start by asking you why you allow yourself to be placed in situations where the companies you work with receive all the benefit and you sit by without any ‘rewards’ as you put it. You need to stand in your power and set up exactly how this will be a positive experience to all those involved. After all, that is the primary reason for the business alliance to begin with. If it’s not serving you in some fashion, it’s time to revisit your business model and try something else. Report back and I’d love to go further in-depth on this.