To niche or not to niche – doesn’t matter. Get out there!

This week's question from my portal “The Neagle Code: Directions for Life” comes from Rudi.

Neagle Code Question

I started my business as a life coach 4 years ago but I am not successful. I assume this is because I am confused a lot. I know so many techniques and have helped so many different people with equally different problems that I get confused the minute I think about defining a niche.

How can I get clarity and continue this work that I am truly good at? I can't bear the idea of going back to the corporate world.

Thanks for your help!

Neagle Code Answer

Hi Rudi and thanks for your question!

Confusion is a state of mind that chronically sabotages success. I see it all the time with entrepreneurs.

It usually pops up when someone has a fear of making a wrong choice or a mistake, so let’s look for the truth to bring you back on track.

My question for you is this: Why do you feel the need to define a niche?

I have a hunch that you heard somewhere that to have a successful business you need to niche.

And I couldn’t disagree more.

I see entrepreneurs running themselves out of business because they are trying to define a specific niche rather than spending time listening to their potential clients and speaking to large audiences.

My advice would be to stop trying to define a niche and instead get out there and help as many people as you can.

You’ll know when it’s time to niche, and you won’t be confused by it.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Four Questions to Help You See Clearly

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

How do you know when the next step is in front of you, or if it's just the next shiny new thing that's trying to manipulate your time and energy?

Neagle Code Answer

Thanks for the question! I know many entrepreneurs struggle with this.

First it’s important to know if you have a clear-cut goal. You can’t decide what the next step is if you don’t know where you’re going to begin with.

If you don’t have a goal, set some time aside and get very clear about what you’d like the end result to be.

If you already know what the goal is, ask yourself if there is something that you’re resisting doing that’s keeping you from that goal.

Often times, if there’s a subconscious fear in taking action, something shiny will pop up to distract you.

You’ll need to be very honest with yourself about this, as your mind will create stories around why you’re resisting something.

Let me give you an example:

If your goal is to enroll more clients, and you KNOW your next step is to make sales calls, but instead you sign up for a class to learn how to build a website, you’re using the website class as a distraction.

And the insidious thing is that you will have yourself convinced that when you finish the class, you’ll magically have those new clients enrolled.

When you really want a clear gauge to help you make a decision, I always recommend that you turn to the FOUR QUESTIONS.

So let’s use the example above and run it through using the FOUR QUESTIONS.

1) Is this something I want to be, do or have? In the instance of the web class, yes.

2) Is being, doing or having this taking me closer to my goal? In this instance the answer would be no because it would be taking the person farther from it. They already know that the most direct way to enroll clients is to make sales calls.

3) Is being, doing or having this in alignment with Universal Law (more life to all)? Yes

4) Does being, doing or having this violate the rights of others (does it take away someone else’s right to choose)? No

The determining factor in using these questions is that you must answer yes to the first three questions, and no to the fourth.

Since the answer to the 2nd question was a no, this person would not choose to take the web class. Instead they would focus on working through their resistance to sales calls.

When experiencing indecision, using the four questions above, will help you see clearly which direction to take.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

How to up-level with a list full of beginners

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

Dear David,

I’ve been in the coaching industry for about 5 years now, and I’m ready (and willing) to finally up-level both my ideal client and my price points. I feel I’m ready to work with a much more advanced business owner as I myself have become incredibly advanced.

Here’s my problem. I have a list full of beginners. How do I start to build a new list of my up-leveled client? Any down and dirty suggestions?

Thanks!

Neagle Code Answer

Hi and thanks for your question!

First of all, congratulations on up-leveling your clientele and your prices!

My first suggestion to you would be to create a new avatar.

Don’t get me wrong; you can still market your new programs to your list. There’s actually a very good chance that there are some ideal clients hiding in there just waiting for you to start speaking directly to them.

However, in order for you to identify new opportunities to get in front of this new audience (outside of your list), you must first get very clear in regards to what this new client wants, what they are struggling with, and how they think.

The fastest way to build a new client list is to physically speak in front of them. This means you must know what their priorities are and then locate where large groups of your new avatar gather.

For example, if your new client is a 6-figure business owner who really wants to build their business on-line, you’d be smart to look at upcoming conferences and seminars teaching that topic, and see if you can get a speaking spot.

This positions you very well and allows you to speak directly to your new market.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

What to include in coaching packages

This week's question from my portal “The Neagle Code: Directions for Life” comes from Sari Cecilia.

Neagle Code Question

Dear David,

I’m starting out as a new coach, how do you know what to include in a package like a 90-day course? I know how I want to help and serve people, I know their pains and pressures but because I am new to the coaching industry. I don’t know how to create the “substance” of the content to include each week to best serve my clients for 90 days. When you first started, how did you know what to include in your coaching packages?

Warmly, Sari

Neagle Code Answer

Hi Sari!

Congrats on your new business and thanks for the great question!

Whenever you consider creating a program or package, there are a few questions you can ask yourself that will help you create the “substance”. I’m including the questions below!

1) What does my client want to achieve within the 90-day framework?
(This is what you’re telling them they will “walk away with” at the end of the program.

2) What support do they need from me in order for them to fulfill that goal?
(This is where you decide if they can learn in a group or if they need one-on-one guidance from you.)

3) How much time and attention do they need to achieve their goal?
(This is where you determine how long the group or one-on-one calls will need to be, if you will allow them to email you with questions, and how much time you can allocate to this program.)

My rule of thumb is always to focus on what is needed from a logistic standpoint to really set your clients up for success.

Next cross-reference those answers with the amount of time you want to dedicate to the program.

This should give you a nice framework for the “substance” to include to set your clients up for success and not over extend yourself at the same time.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

When loyal subscribers aren’t ideal clients

This week's question from my portal “The Neagle Code: Directions for Life” comes from Julia.

Neagle Code Question

Dear David,

I'm narrowing the focus of my business with the programs I have on offer and who I serve. I know that some of my current subscribers will not “fit” my new client profile. How do I make the transition without losing the majority of my community? Thank you for your time!

Neagle Code Answer

Hi Julia and thanks for your question!

I guess my question back to you would be:

Why do you want to hold on to clients that do not fit your profile? It doesn’t seem like that would be in service to you or them.

Instead focus on those that you can and want to help. The subscribers who relate to that profile will stay and those who don’t will go.

Here’s the beauty of your situation…there is no lack. Your new subscribers are just waiting for you to make the transition.

I know in my company we would rather have a smaller group of our ideal clients than a huge group of people who are just names and email addresses.

In this situation, quality over quantity allows you to speak more clearly to people and maintain a clear focus of who you want to help.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Two strategies to clearly define your vision

This week's question from my portal “The Neagle Code: Directions for Life” comes from CPK.

Neagle Code Question

Hi David,

I have been through many programs. I have a lot of degrees and training in my profession, but after 20 years and a heart attack, I do not and have not had a vision. So, if I do not have a vision and am ready to totally reinvent myself and my direction at 59, how do I start? Most exercises assume one has a vision, then set goals.

Neagle Code Answer

Hi CPK and thanks for your question.

The truth is you do have a vision, but there is a part of you that is afraid of seeing it.

Here are two different strategies that I’ve found really help my students open to their vision.

Strategy 1:

Make a list of all the things in your life that you are tolerating. What you desire is just the opposite side of what you don’t desire.

Making this list is an excellent way of starting small and building toward a vision. By eliminating your tolerations one by one, you can begin to see what you do want for yourself.

Strategy 2:

Journal. Let me be more specific. Approach your vision journal with an air of curiosity. Ask yourself: If I had a vision, I wonder what it would be…

And then begin writing. Don’t censor anything. Write it ALL down.

Be ok with it changing daily. Be ok with it seeming ridiculous, too big, not clear enough, etc.

Allow yourself to play with ideas and fantasize about possibilities. As you do this, your vision will begin to take shape.

And remember, visions change. What your vision is today may not be your vision in a year, but start where you are and begin to make small shifts and advances.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Set and achieve your 2015 goals. Here’s how

This week's question from my portal “The Neagle Code: Directions for Life” comes from Brendan.

Neagle Code Question

Hi David,

I’m thinking about my New Year’s Resolutions, and really want to be successful in keeping them this year. Do you have any recommendations for goal setting?

Neagle Code Answer

Hi Brendan!

I love this question and it’s something I help all my Destination Seven Members with at each of our intensives.

FIRST:

Write down your big vision. Your big vision is what you want for your life and business way down the road. Think as far as you can think, and sometimes you may only be able to see bits and pieces of this vision. That’s perfectly fine.

As you begin to take steps toward it, you’ll start seeing it more clearly.

NEXT:

Write down 3 goals. You must be able to accomplish these 3 goals within the next 60 days, AND the goals must all take you one step closer to achieving your big vision.

FINALLY:

Choose 1 of your goals from above and list out 3 objectives or tasks you must accomplish that would allow you to hit that one goal within 60 days.

This process can be repeated over and over again, and I recommend that you keep your list in front of you as much as possible.

Soon enough it will be 2016 and you’ll have achieved all your goals for 2015 and be miles ahead of where you were in 2014!

Happy New Year!

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Will spending time with negative family members deter my growth?

This week's question from my portal “The Neagle Code: Directions for Life” comes from Mandy B.

Neagle Code Question

Hi David,

I loved your last post about relationships, and could really use your help with something. With the Holidays being in full swing, I know that I’m going to have to spend time with a family member that I’ve had a less than pleasant experience with this year. I’m over the hurt, but I do not trust them. I don’t want seeing them to send me in a tailspin…is this lack of trust going to deter my success after the holidays?

Neagle Code Answer

Hi Mandy!

If someone has not earned your trust, or has broken your trust in the past, you can love them for who they are, but ultimately you have to make a decision about whether or not you want to spend time with them and share your life with them.

Trust should ALWAYS be earned.

As I wrote last week, the only way your family member can hold you back is if you make decisions based on what they think, rather than what you want.

If you find yourself caring more about what someone else thinks rather than what you think, you are holding yourself back.

But here is the most important lesson for you:

I want you to understand that if someone has broken your trust, chances are you’ve done the same thing to someone else and this situation is simply a mirror for you.

Remember you attract everything in your life from a place of who you are being, and to not take responsibility for part of the situation will only keep it alive and painful.

If you can see the truth in what happened, it will set you free.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Life drama? Yes, it affects your business

This week's question from my portal “The Neagle Code: Directions for Life” comes from Eleanor McGiven.

Neagle Code Question

Hi David,

I know you teach that how you do anything is how you do everything, so my question is about how my personal life may be affecting my success. I’m in a rocky romantic relationship currently and I’m also experiencing massive frustration in my business. Is this related or two totally separate issues I need to look at?

Neagle Code Answer

Thanks so much for your question Eleanor!

Yes, it’s true that how you do anything is how you do everything, but there are some questions you can ask yourself to determine if your personal relationships could be affecting your success.

As Vernon Howard so eloquently states, “Behave the way you really are, even if it ends a relationship. Never suppress yourself in an effort to influence, hold, or win someone. When we are unreal, so are our rewards. To say this in another way, never behave the way you think the other person wants you to behave, but in the manner you must. Nothing you really need to do or have ever requires a yielding to a person or custom.”

If you find yourself making decisions or stopping yourself for fear of what someone else will think or say, then you really need to take a close look at that relationship.

Is that you?

Are you true to yourself or do you make decisions based on what you believe your partner may feel, think or say?

Be honest with yourself.

So why wouldn’t you get up each morning excited to pick up the phone and HELP someone?

In a healthy relationship, both people should have the room and freedom that they need to foster their own growth. You have a responsibility to yourself to pursue your dreams, and if they don’t agree; they have the option to accept your desires or leave the relationship.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

Can you take the fear out of sales calls?

This week's question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Neagle Code Question

What can I do to have a breakthrough in sales? I'm a new entrepreneur; I sell service-based trainings to corporations. I'm great at facilitating the trainings, but brand new to sales. I have a sales coach and I'm learning great sales technique, but I have a huge emotional and or psychological block to pick up the phone and make the calls.

How do I get over this self sabotage…this non identification with the sales piece?

Thanks!

Neagle Code Answer

Hi and thanks for your question!

I love your questions about how to get over this self-sabotage. The truth is though, that you can’t get over it.

You must go THROUGH it.

Think about it like this: You know you have an irrational fear of making calls, you know you need sales to grow your business, and you know that you’re not “comfortable” making calls.

So what if you just got comfortable being uncomfortable? How would things change?

What if instead of trying to get over the self-sabotage, you simply blew right through it?

I see so many entrepreneurs avoiding making sales calls because it’s uncomfortable, when in fact, making sales means doing something FOR someone rather than TO someone.

So why wouldn’t you get up each morning excited to pick up the phone and HELP someone?

Don’t spend time trying to figure out why you don’t want to make sales or how you can be comfortable; simply pick up the phone and connect with someone.

Have a meaningful conversation that’s in service to THEM, and walk right through that fear of making those calls.

The more you study sales strategy and the more you pick up the phone, the easier it will get, and you will be excited to make those calls.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I'll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.